Best Guide For Writing Meta Descriptions in 2020
By: Bilal Kamal Topic: Meta Description More Post About Google Business, Blogging, Wordpress, Website Traffic, etc.
As an e-commerce entrepreneur, it's important to do everything you can to advertise your online store. Most entrepreneurs use paid marketing strategies to drive traffic to stores, but SEO (Search Engine Optimization) can be used to organically attract potential customers to stores.
You may have already optimized various aspects of your online store, such as product descriptions or images, but you may have problems writing meta descriptions.
This article is written to give entrepreneurs a guide to understanding how meta descriptions work and to provide a guide to creating meta descriptions that will help the success of an online store.
After this ultimate guide to meta descriptions, you will have all the SEO knowledge you need to write your own attractive meta descriptions.
Let's Started.
What is a meta description?
The meta description is a text snippet that summarizes the contents of the page up to 160 characters. You may have seen the meta description before using a search engine like Google.
Every time you enter a search query on Google, you will see a SERP (Search Engine Results Page).
There are two main features to note here. The first is the blue text you see in the image above, which is the 'Title Tag'. The function of the title tag is to display the title of the page. Below is a meta description with a simple feature, which will drive search visitors to click on links.
Why meta descriptions are important?
Store owners need to do all the functions to show their products to potential customers. Meta descriptions help increase clickthrough rates from three main sources: search engine results, social media sharing, and social bookmarking.
In all three sources, the meta descriptions provide more information about the page and help to catch the reader's attention.
Search engines have confirmed that the ranking algorithm does not use meta descriptions directly, but Google uses the clickthrough rate (clickthrough rate) of the page to evaluate how well a web page fits into a query.
The meta description is really a great way to increase your Google ranking, as it actually helps to increase the clickthrough rate of your web pages.
The higher the ranking on Google, the more visitors you will get. The more store visitors you have, the more potential customers you will have, so the more likely you are to sell. After all, we have about 1.6 billion active users.
How to write a meta description.
Now that we've covered the functionality of meta descriptions, we've explained how to write meta descriptions that increase the traffic we receive from online stores.
There are some differences in the meta descriptions for the homepage and product pages. Below is a brief guide to creating a meta description for both your homepage and product page.
Create a home page meta description.
If you're writing a meta description for your homepage, you'll need to forward the entire message for your business in just 160 characters. Even if you are an experienced writer, this is a difficult task.
In general, it's a good idea to think of a strong reason to click on a page while maintaining a simple meta description. If your potential customers use Google, they don't even know why they made the decision. Just check out a copy of the attractive meta description and then click the link.
Here is a good example of a homepage meta description:
Gymshark created a meta description summarizing the brand vision in 15 words. It's short, fast and relevant to viewers. You can also use Call To Action (CTA) if you can summarize your brand in less than 160 characters, like Gymshark.
Gymshark drives traffic to your store using ‘Buy Gymshark Now’ as a direct command from a potential customer. We also communicate directly with prospects using aspiring languages like 'Be the future'.
Create product page meta description.
Creating a product page meta description is slightly different from creating a home page meta description. Instead of conveying your brand's vision in just 160 characters, you should inform your potential customers about the benefits of clicking on a product page. It is a good idea to include your product's own selling point in the meta description. It is likely to attract potential customers.
Here is a good example of a product page meta description:
Here is a great meta description of Myprotein's protein bar product page. Products and keywords were mentioned immediately. This is useful for SEO purposes. Immediately after this, you will find the benefits of choosing this protein bar.
They are described as the 'convenient nutritious snack' that someone looking for a protein bar. At the end of the meta description, I also wrote: ‘Unmatched bars, cookies and…”. Because the list is incomplete, it's likely that potential customers will visit the page and find the missing information.
Whether you're writing a meta description for your store's homepage or a best-selling product page, you can use this example as an inspiration.
If you use Oberlo to run your store, you can adjust the meta description in your Shopify settings. You can access it by clicking on the page in the sales channel and then using 'Edit Website SEO'.
Important note: If you haven't yet written a meta description for your web page, don't worry. Google automatically creates one description for each page. The meta description, sifted by our algorithm, displays the text already on the page.
It's enough to just use these auto-generated meta descriptions, but as an e-commerce entrepreneur you need to make your store stand out from the crowd. You can write your own meta descriptions to increase clickthrough rates and further optimize those pages for specific keywords.
Meta Description Preview Tool.
The meta description preview tool lets you see how links look in SERP before you publish your page. These tools are essential to enhance SEO for your web pages. There are several free meta description preview tools you can use to complete your meta description.
Portent creates a simple meta description preview tool that you can use to easily practice and complete the meta descriptions on your pages. When using this tool, you need to enter a title tag, meta description, URL, and the keywords you want to optimize. Provide this information to see how the page looks in SERP.
ToTheWeb's meta description preview tool has two fantastic features for e-commerce entrepreneurs. The first feature gives you an overview of how your page will look in SERP when you enter its URL.
The second feature of this tool is the meta description editor, which allows you to edit and optimize the meta description of your page. When you reach the killer meta description, you can update the page and benefit from it.
Create mobile optimization meta description.
When optimizing your website for search engines, you should consider your mobile audience. It is estimated that about 60% of all Google queries come from mobile devices.
It's a good idea to keep this in mind when writing a meta description for your page. We recommend using Yoast when creating a meta description, which includes a tool button that lets you switch between mobile and desktop meta descriptions.
When creating a meta description for your mobile audience, keep the title tag within 40-60 characters and make sure the meta description is less than 90 characters long. This is because the screen size is smaller and the number of characters displayed in the mobile SERP is smaller.
6 tips for meta descriptions and CTR optimization.
Now you are ready to create your own meta description. Congratulations.
It doesn't matter if you're already an experienced SEO writer or if you're optimizing a web page for the first time. When writing a meta description, you will learn the best writing techniques. Before going directly to the meta descriptions, I've created a list of six tips that will help you optimize the meta descriptions and increase your store's CTR.
Answer your questions: People use search engines like Google to find answers. It doesn't matter whether they ask 'is Berlin hot in summer?' Or 'how to get rich with dropships?' If you can answer the user's question in the meta description, you can get interesting readers to click on your content.
Make sure it is relevant to the meta description. When writing a meta description, make sure the copy is not only related to the title tag, but also to the search query that the user is interested in. If you sell, sunglasses and meta descriptions contain information about your handbag, and your prospects may be confused and not click on the page.
Send a message. When writing a meta description, it's not very good for actually using 160 characters. After you decide which message you want to use, include as much as possible in the character limit. Every word should have a reason and the reason should be to increase the clickthrough rate (CTR).
Make a copy of the temptation title tag: Research shows that 8 out of 10 users click on the page if they have a strong copy. Use this information and create the best page titles possible. This really helps to generate and protect traffic in your store.
Leverage CTA: We recommend including CTA (Call To Action) in the meta description. CTAs like "buy now" are direct commands that encourage users to buy and buy products in stores.
Use active voice: When creating a meta description, it's always best to use the active voice. Instead of using a language like "find all the best styles", use "Find all the best styles". This gives orders to potential customers instead of suggestions.
Now you are ready to create a meta description for your online store! You can use the tips and tricks mentioned in this article to generate more organic traffic to today's e-commerce stores.
By: Bilal Kamal Topic: Meta Description More Post About Google Business, Blogging, Wordpress, Website Traffic, etc.
As an e-commerce entrepreneur, it's important to do everything you can to advertise your online store. Most entrepreneurs use paid marketing strategies to drive traffic to stores, but SEO (Search Engine Optimization) can be used to organically attract potential customers to stores.
You may have already optimized various aspects of your online store, such as product descriptions or images, but you may have problems writing meta descriptions.
This article is written to give entrepreneurs a guide to understanding how meta descriptions work and to provide a guide to creating meta descriptions that will help the success of an online store.
After this ultimate guide to meta descriptions, you will have all the SEO knowledge you need to write your own attractive meta descriptions.
Let's Started.
What is a meta description?
The meta description is a text snippet that summarizes the contents of the page up to 160 characters. You may have seen the meta description before using a search engine like Google.
Every time you enter a search query on Google, you will see a SERP (Search Engine Results Page).
There are two main features to note here. The first is the blue text you see in the image above, which is the 'Title Tag'. The function of the title tag is to display the title of the page. Below is a meta description with a simple feature, which will drive search visitors to click on links.
Why meta descriptions are important?
Store owners need to do all the functions to show their products to potential customers. Meta descriptions help increase clickthrough rates from three main sources: search engine results, social media sharing, and social bookmarking.
In all three sources, the meta descriptions provide more information about the page and help to catch the reader's attention.
Search engines have confirmed that the ranking algorithm does not use meta descriptions directly, but Google uses the clickthrough rate (clickthrough rate) of the page to evaluate how well a web page fits into a query.
The meta description is really a great way to increase your Google ranking, as it actually helps to increase the clickthrough rate of your web pages.
The higher the ranking on Google, the more visitors you will get. The more store visitors you have, the more potential customers you will have, so the more likely you are to sell. After all, we have about 1.6 billion active users.
How to write a meta description.
Now that we've covered the functionality of meta descriptions, we've explained how to write meta descriptions that increase the traffic we receive from online stores.
There are some differences in the meta descriptions for the homepage and product pages. Below is a brief guide to creating a meta description for both your homepage and product page.
Create a home page meta description.
If you're writing a meta description for your homepage, you'll need to forward the entire message for your business in just 160 characters. Even if you are an experienced writer, this is a difficult task.
In general, it's a good idea to think of a strong reason to click on a page while maintaining a simple meta description. If your potential customers use Google, they don't even know why they made the decision. Just check out a copy of the attractive meta description and then click the link.
Here is a good example of a homepage meta description:
Gymshark created a meta description summarizing the brand vision in 15 words. It's short, fast and relevant to viewers. You can also use Call To Action (CTA) if you can summarize your brand in less than 160 characters, like Gymshark.
Gymshark drives traffic to your store using ‘Buy Gymshark Now’ as a direct command from a potential customer. We also communicate directly with prospects using aspiring languages like 'Be the future'.
Create product page meta description.
Creating a product page meta description is slightly different from creating a home page meta description. Instead of conveying your brand's vision in just 160 characters, you should inform your potential customers about the benefits of clicking on a product page. It is a good idea to include your product's own selling point in the meta description. It is likely to attract potential customers.
Here is a good example of a product page meta description:
Here is a great meta description of Myprotein's protein bar product page. Products and keywords were mentioned immediately. This is useful for SEO purposes. Immediately after this, you will find the benefits of choosing this protein bar.
They are described as the 'convenient nutritious snack' that someone looking for a protein bar. At the end of the meta description, I also wrote: ‘Unmatched bars, cookies and…”. Because the list is incomplete, it's likely that potential customers will visit the page and find the missing information.
Whether you're writing a meta description for your store's homepage or a best-selling product page, you can use this example as an inspiration.
If you use Oberlo to run your store, you can adjust the meta description in your Shopify settings. You can access it by clicking on the page in the sales channel and then using 'Edit Website SEO'.
Important note: If you haven't yet written a meta description for your web page, don't worry. Google automatically creates one description for each page. The meta description, sifted by our algorithm, displays the text already on the page.
It's enough to just use these auto-generated meta descriptions, but as an e-commerce entrepreneur you need to make your store stand out from the crowd. You can write your own meta descriptions to increase clickthrough rates and further optimize those pages for specific keywords.
Meta Description Preview Tool.
The meta description preview tool lets you see how links look in SERP before you publish your page. These tools are essential to enhance SEO for your web pages. There are several free meta description preview tools you can use to complete your meta description.
Portent creates a simple meta description preview tool that you can use to easily practice and complete the meta descriptions on your pages. When using this tool, you need to enter a title tag, meta description, URL, and the keywords you want to optimize. Provide this information to see how the page looks in SERP.
ToTheWeb's meta description preview tool has two fantastic features for e-commerce entrepreneurs. The first feature gives you an overview of how your page will look in SERP when you enter its URL.
The second feature of this tool is the meta description editor, which allows you to edit and optimize the meta description of your page. When you reach the killer meta description, you can update the page and benefit from it.
Create mobile optimization meta description.
When optimizing your website for search engines, you should consider your mobile audience. It is estimated that about 60% of all Google queries come from mobile devices.
It's a good idea to keep this in mind when writing a meta description for your page. We recommend using Yoast when creating a meta description, which includes a tool button that lets you switch between mobile and desktop meta descriptions.
When creating a meta description for your mobile audience, keep the title tag within 40-60 characters and make sure the meta description is less than 90 characters long. This is because the screen size is smaller and the number of characters displayed in the mobile SERP is smaller.
6 tips for meta descriptions and CTR optimization.
Now you are ready to create your own meta description. Congratulations.
It doesn't matter if you're already an experienced SEO writer or if you're optimizing a web page for the first time. When writing a meta description, you will learn the best writing techniques. Before going directly to the meta descriptions, I've created a list of six tips that will help you optimize the meta descriptions and increase your store's CTR.
Answer your questions: People use search engines like Google to find answers. It doesn't matter whether they ask 'is Berlin hot in summer?' Or 'how to get rich with dropships?' If you can answer the user's question in the meta description, you can get interesting readers to click on your content.
Make sure it is relevant to the meta description. When writing a meta description, make sure the copy is not only related to the title tag, but also to the search query that the user is interested in. If you sell, sunglasses and meta descriptions contain information about your handbag, and your prospects may be confused and not click on the page.
Send a message. When writing a meta description, it's not very good for actually using 160 characters. After you decide which message you want to use, include as much as possible in the character limit. Every word should have a reason and the reason should be to increase the clickthrough rate (CTR).
Make a copy of the temptation title tag: Research shows that 8 out of 10 users click on the page if they have a strong copy. Use this information and create the best page titles possible. This really helps to generate and protect traffic in your store.
Leverage CTA: We recommend including CTA (Call To Action) in the meta description. CTAs like "buy now" are direct commands that encourage users to buy and buy products in stores.
Use active voice: When creating a meta description, it's always best to use the active voice. Instead of using a language like "find all the best styles", use "Find all the best styles". This gives orders to potential customers instead of suggestions.
Now you are ready to create a meta description for your online store! You can use the tips and tricks mentioned in this article to generate more organic traffic to today's e-commerce stores.
Great article. The free title and meta tag preview tool mention above can be found by searching for : "totheweb title preview tool".
ReplyDeleteThank you for sharing this piece! It is very helpful and informative. Would like to see more updates from you.
ReplyDeleteMelbourne SEO Services
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