How to Master Your Email Marketing Strategy in 2020 (Email Marketing)
Email marketing is still an inexhaustible source. According to consultancy E, approximately 75% of companies agree that email produces a good or excellent return on investment. Statista expects the number of email users to continue to increase, to 2.9 billion, in 2019. Email marketing is a proven converter.
When you send emails to customers with personalized offers, you improve your chances of conversion. The cost of running email campaigns is less than advertising, which can make email marketing very profitable for your store.
Example: Adore Me has an excellent email marketing strategy. They are an incredible example of creating email campaigns. From your subject lines to your email copy, every aspect of your email campaigns is carefully thought out.
Previous subject lines have included: "LEAVE EVERYTHING. Your custom selections are here" to "YOU ARE ON THE LIST". Each email shares a similar format. Her emails mention free shipping, how much money you can earn if she recommends friends, a great time-limited deal, usually a 50% discount, and links to her showroom, story, collections, and store.
To create your email list, when a customer visits your website for the first time, they are asked to answer a questionnaire to create a more personalized experience. Once customers have answered the questionnaire, they will automatically register for their email subscription where they will regularly receive new offers.
Since they now have personalized details about the customer, they can offer a better experience in their emails. For example, include your name in an email, showing the products you want based on your taste.
Email marketing tips:
Think critically of all the e-commerce emails you've received. Why did you open it? Why did you click on the store? It could be an interesting blog topic that you would like to learn more about. Or a product that looked really cool and you're interested in buying.
Try different designs to see which ones your customers prefer. Try an email with some of the products listed, one focused on blog content, or a combination of products and content.
Get creative in how you build your email list. Channeling your customers through a questionnaire where they will receive a personalized recommendation can help you build your list faster.
You can also organize a raffle or contest with a prize so attractive that it sells itself. Printables, ebooks, or downloads can also help build your email list. Standard list-building practices, such as welcome or exit pop-ups, can also be helpful.
You can also collaborate with other brands through joint webinars to grow your email list. In every email, you can ask your customers to refer a friend who could also help you build your email list. By increasing the number of qualified emails your store has, you are more likely to make them paid customers. But be sure to create the correct list instead of just a big list.
Once you've created your list, you'll want to create email subject lines that encourage openings and clicks. The UN rebound noted that subject lines used flattery, were unexpected, used statistics, and were personalized, tended to have the highest open rates that exceeded industry standards.
Segment your email list. Present different offers to different audiences. A loyal customer should receive a different email from someone who hasn't opened their emails in a long time. Reward loyal customers with exclusive offers.
Focus on re-engaging clients who haven't opened in a long time. You may want to segment your list based on your buying behavior, demographics, the offer that brought you to the list, your location, and more.
Send an email to your clients. If your customers have chosen to receive more marketing information about your brand, email them! Let them know when you've added new products, have a sale, or share content you'll love.
It's easier to retain your customers by email than trying to get new email subscriptions to buy. You will be amazed at how many people have email lists and cannot send emails.
Add buttons for sharing on social media or an "Email to a friend" link to your emails. There may be customers who want to share a promotion with their friend, partner or family member who is looking for what they are selling.
Adding these types of buttons makes it easier for a customer to share with someone while helping to increase their brand exposure.
Collect emails with a popup window. Pop-ups can be annoying for some users, so presenting them with the correct offer can help increase the likelihood of them being listed.
You can use an exit attempt popup like Wheelio that allows customers to get a discount after entering their email address. The tool can also help lower abandoned cars.
When presenting your offer to your customers, make sure it is compelling. For example, exclusive email subscription discounts, first access to new products, or a free product guide may be attractive to a customer.
Avoid using language like "free email updates" because, let's be honest, all company updates are free. And it doesn't attract a buyer like a discount or product-related offer would.
Optimize your store for subscriptions. Having a popup when a customer enters or is about to leave your store can help increase email options. According to Sumo, the welcome mats and the subscription forms of the list builder become 2.6% or more.
You can also include a voluntary subscription form in your blog content or have an optional scroll subscription on your blog.
It might also be helpful to have a download page that includes downloadable content that requires an email subscription. For example, if you sell phone cases, your downloadable content could be screensaver designs.
Email marketing tools:
Soundest allows you to send 2,000 emails to your customer base every day for free up to 15,000 per month. This is an excellent email marketing tool for new store owners who still have a small list and are on a tight budget.
You can create a campaign booster, abandoned cart, and welcome emails to increase your store sales and build rapport with your customers. You can create email campaigns simply by clicking on the products in your store. It also allows you to create split email tests
Wheelio is a great example of an email subscription form intended to go out. It attracts customers to choose to participate, gamifying for discounts, making it a fun experience for customers. After a customer enters their email, they can go to get a discount.
For my online store, I can easily track how often people use the discount in the Shopify discounts section. He has also created our email list so that we can continue to market to that customer should he decide not to use the discount.
When it comes to registration email marketing tools, you can install Privy in your Shopify store. The app helps capture customer emails with pop-up intentions, bars, banners, and more.
The app seamlessly integrates with your email provider to ensure you don't miss any emails on the go. Privy also includes segmentation features like device, shopping cart behavior, and country so you can send personalized emails to your customers.
Better Coupon Box allows you to offer a coupon to customers through a popup window if customers opt for email and follow your brand on social media. Once customers follow the steps, the discount code appears allowing them to save money on their purchase.
Those looking to develop their followers on social media, in addition to their email list, can choose to install this application instead of a popup with the intention of leaving. The "Get Discount" button is directly on the product page, making it visible to those planning to purchase an item.
Email Resources:
The 15 examples of the best Hubspot email marketing campaign you've seen shows how different brands retain email subscribers with creative emails.
While you are not strictly focused on e-commerce, you will find interesting ideas on how you can position your email campaigns. For example, if you have an online social commerce store, you can refer to the charity example: water.
Kissmetrics' successful Beginner's Guide to Email Marketing reviews all the tips and tricks you'll need to know when creating your first email campaign. From the importance of obtaining permission to targeting, it's a great read for those just starting out.
The 14 of the best email marketing examples that work in Build fire are another great piece of content that gives you practical examples to use as inspiration for your campaigns. It helps you visualize the possibilities of what you can do in the field of email marketing. Look at the example of Bonobos if you have an online fashion store: it's great.
Email marketing best practices from email experts:
Thought Lab's Brandon Wright shares: “One of the most frequently overlooked areas of e-commerce marketing is transactional emails. Transactional emails are order confirmation, newsletter confirmation emails that are generally automatically generated from a user action.
These emails have 70% open rates and 17% click rates. Compared to 15% and 3% for bulk e-commerce marketing emails. Transactional emails also generate more revenue than typical $ .75 versus $ .13 emails. "
Claudia Montez, the founder of Isabelle Grace Jewelry, recommends: “We use our social media channels and email newsletters to offer our current social media followers and customers fun offers that can excite them.
We connect with our current customer base by offering our newsletter subscribers exclusive JUST4ME discounts.
Every week, we put one of our pieces at a special JUST4ME discount and publish it in our newsletter and on our social media followers. This has not only resulted in new purchases from existing customers but has also helped us increase our email list. "
Alexa Engelhart, the email strategist at Power Digital Marketing, recommends customizing emails.
She says: "It can be something as simple as including someone's name in the subject or the body copy to something a little more complex,
how to send them an automatic email as soon as the product runs out and give them a coupon code and a reminder to buy more. Other forms of personalization that help generate exceptional email results include:
send them emails on their birthdays, send them product or service ideas they may like based on their purchase or browsing history, and send special offers or news updates depending on where they live. A little personalization can go a long way when it comes to email marketing. "
Adam Watson, Director of Hollywood Mirrors, shares his experience with pop-ups with the intention of leaving. He says: “My number one tip for email marketing is that an emerging exit-intent appears on your website with a tantalizing offer. About 98 to 99% of website visitors leave their stores without buying or leaving their data.
It is essential, as they are about to leave your store, you can get their email address to establish a relationship or offer them a tempting offer, like a discount code, for them to stay and shop.
Once the customer enters email subscriptions, I recommend using an introductory email with a series of newsletters to keep the customer entertained with valuable content and come back and buy.
We tested the tests with and without pop-ups and the conversion rate increased by 30% and email subscriptions increased by 98%. "
Email marketing is still an inexhaustible source. According to consultancy E, approximately 75% of companies agree that email produces a good or excellent return on investment. Statista expects the number of email users to continue to increase, to 2.9 billion, in 2019. Email marketing is a proven converter.
When you send emails to customers with personalized offers, you improve your chances of conversion. The cost of running email campaigns is less than advertising, which can make email marketing very profitable for your store.
Example: Adore Me has an excellent email marketing strategy. They are an incredible example of creating email campaigns. From your subject lines to your email copy, every aspect of your email campaigns is carefully thought out.
Previous subject lines have included: "LEAVE EVERYTHING. Your custom selections are here" to "YOU ARE ON THE LIST". Each email shares a similar format. Her emails mention free shipping, how much money you can earn if she recommends friends, a great time-limited deal, usually a 50% discount, and links to her showroom, story, collections, and store.
To create your email list, when a customer visits your website for the first time, they are asked to answer a questionnaire to create a more personalized experience. Once customers have answered the questionnaire, they will automatically register for their email subscription where they will regularly receive new offers.
Since they now have personalized details about the customer, they can offer a better experience in their emails. For example, include your name in an email, showing the products you want based on your taste.
Email marketing tips:
Think critically of all the e-commerce emails you've received. Why did you open it? Why did you click on the store? It could be an interesting blog topic that you would like to learn more about. Or a product that looked really cool and you're interested in buying.
Try different designs to see which ones your customers prefer. Try an email with some of the products listed, one focused on blog content, or a combination of products and content.
Get creative in how you build your email list. Channeling your customers through a questionnaire where they will receive a personalized recommendation can help you build your list faster.
You can also organize a raffle or contest with a prize so attractive that it sells itself. Printables, ebooks, or downloads can also help build your email list. Standard list-building practices, such as welcome or exit pop-ups, can also be helpful.
You can also collaborate with other brands through joint webinars to grow your email list. In every email, you can ask your customers to refer a friend who could also help you build your email list. By increasing the number of qualified emails your store has, you are more likely to make them paid customers. But be sure to create the correct list instead of just a big list.
Once you've created your list, you'll want to create email subject lines that encourage openings and clicks. The UN rebound noted that subject lines used flattery, were unexpected, used statistics, and were personalized, tended to have the highest open rates that exceeded industry standards.
Segment your email list. Present different offers to different audiences. A loyal customer should receive a different email from someone who hasn't opened their emails in a long time. Reward loyal customers with exclusive offers.
Focus on re-engaging clients who haven't opened in a long time. You may want to segment your list based on your buying behavior, demographics, the offer that brought you to the list, your location, and more.
Send an email to your clients. If your customers have chosen to receive more marketing information about your brand, email them! Let them know when you've added new products, have a sale, or share content you'll love.
It's easier to retain your customers by email than trying to get new email subscriptions to buy. You will be amazed at how many people have email lists and cannot send emails.
Add buttons for sharing on social media or an "Email to a friend" link to your emails. There may be customers who want to share a promotion with their friend, partner or family member who is looking for what they are selling.
Adding these types of buttons makes it easier for a customer to share with someone while helping to increase their brand exposure.
Collect emails with a popup window. Pop-ups can be annoying for some users, so presenting them with the correct offer can help increase the likelihood of them being listed.
You can use an exit attempt popup like Wheelio that allows customers to get a discount after entering their email address. The tool can also help lower abandoned cars.
When presenting your offer to your customers, make sure it is compelling. For example, exclusive email subscription discounts, first access to new products, or a free product guide may be attractive to a customer.
Avoid using language like "free email updates" because, let's be honest, all company updates are free. And it doesn't attract a buyer like a discount or product-related offer would.
Optimize your store for subscriptions. Having a popup when a customer enters or is about to leave your store can help increase email options. According to Sumo, the welcome mats and the subscription forms of the list builder become 2.6% or more.
You can also include a voluntary subscription form in your blog content or have an optional scroll subscription on your blog.
It might also be helpful to have a download page that includes downloadable content that requires an email subscription. For example, if you sell phone cases, your downloadable content could be screensaver designs.
Email marketing tools:
Soundest allows you to send 2,000 emails to your customer base every day for free up to 15,000 per month. This is an excellent email marketing tool for new store owners who still have a small list and are on a tight budget.
You can create a campaign booster, abandoned cart, and welcome emails to increase your store sales and build rapport with your customers. You can create email campaigns simply by clicking on the products in your store. It also allows you to create split email tests
Wheelio is a great example of an email subscription form intended to go out. It attracts customers to choose to participate, gamifying for discounts, making it a fun experience for customers. After a customer enters their email, they can go to get a discount.
For my online store, I can easily track how often people use the discount in the Shopify discounts section. He has also created our email list so that we can continue to market to that customer should he decide not to use the discount.
When it comes to registration email marketing tools, you can install Privy in your Shopify store. The app helps capture customer emails with pop-up intentions, bars, banners, and more.
The app seamlessly integrates with your email provider to ensure you don't miss any emails on the go. Privy also includes segmentation features like device, shopping cart behavior, and country so you can send personalized emails to your customers.
Better Coupon Box allows you to offer a coupon to customers through a popup window if customers opt for email and follow your brand on social media. Once customers follow the steps, the discount code appears allowing them to save money on their purchase.
Those looking to develop their followers on social media, in addition to their email list, can choose to install this application instead of a popup with the intention of leaving. The "Get Discount" button is directly on the product page, making it visible to those planning to purchase an item.
Email Resources:
The 15 examples of the best Hubspot email marketing campaign you've seen shows how different brands retain email subscribers with creative emails.
While you are not strictly focused on e-commerce, you will find interesting ideas on how you can position your email campaigns. For example, if you have an online social commerce store, you can refer to the charity example: water.
Kissmetrics' successful Beginner's Guide to Email Marketing reviews all the tips and tricks you'll need to know when creating your first email campaign. From the importance of obtaining permission to targeting, it's a great read for those just starting out.
The 14 of the best email marketing examples that work in Build fire are another great piece of content that gives you practical examples to use as inspiration for your campaigns. It helps you visualize the possibilities of what you can do in the field of email marketing. Look at the example of Bonobos if you have an online fashion store: it's great.
Email marketing best practices from email experts:
Thought Lab's Brandon Wright shares: “One of the most frequently overlooked areas of e-commerce marketing is transactional emails. Transactional emails are order confirmation, newsletter confirmation emails that are generally automatically generated from a user action.
These emails have 70% open rates and 17% click rates. Compared to 15% and 3% for bulk e-commerce marketing emails. Transactional emails also generate more revenue than typical $ .75 versus $ .13 emails. "
Claudia Montez, the founder of Isabelle Grace Jewelry, recommends: “We use our social media channels and email newsletters to offer our current social media followers and customers fun offers that can excite them.
We connect with our current customer base by offering our newsletter subscribers exclusive JUST4ME discounts.
Every week, we put one of our pieces at a special JUST4ME discount and publish it in our newsletter and on our social media followers. This has not only resulted in new purchases from existing customers but has also helped us increase our email list. "
Alexa Engelhart, the email strategist at Power Digital Marketing, recommends customizing emails.
She says: "It can be something as simple as including someone's name in the subject or the body copy to something a little more complex,
how to send them an automatic email as soon as the product runs out and give them a coupon code and a reminder to buy more. Other forms of personalization that help generate exceptional email results include:
send them emails on their birthdays, send them product or service ideas they may like based on their purchase or browsing history, and send special offers or news updates depending on where they live. A little personalization can go a long way when it comes to email marketing. "
Adam Watson, Director of Hollywood Mirrors, shares his experience with pop-ups with the intention of leaving. He says: “My number one tip for email marketing is that an emerging exit-intent appears on your website with a tantalizing offer. About 98 to 99% of website visitors leave their stores without buying or leaving their data.
It is essential, as they are about to leave your store, you can get their email address to establish a relationship or offer them a tempting offer, like a discount code, for them to stay and shop.
Once the customer enters email subscriptions, I recommend using an introductory email with a series of newsletters to keep the customer entertained with valuable content and come back and buy.
We tested the tests with and without pop-ups and the conversion rate increased by 30% and email subscriptions increased by 98%. "
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