13 Best URL Shortening Tool of 2020
By: Bilal Kamal Topic: URL Shortener Tool More Post About Content Marketing, Blogging, Email Marketing, etc
Incredibly long URLs are the worst nightmare for any Internet user. It is somewhat old-fashioned and unattractive. URLs that span multiple lines only show spam or amateur issues.
Thank you for the URL shortening. But there are so many options, how do you know which URL shortening tool is best for your needs?
In this article, we will share 8 best URL shorteners available for 2019 (along with the price of each tool and the best one). But before that, I usually use one or two words in URL shorteners and why should I shorten the link?
What is a URL shortener?
If you've ever used the Internet, it seems like you know what a URL is. Still, the URL is the website address you entered in the browser to access a particular webpage.
Most people prefer short, clean and simple URLs instead of long, spammy versions.
URL shorteners are services or tools that you use to convert plain URLs into a somewhat compressed format.
What do you actually mean? Instead of using long URLs like this:
https://www.leadquizzes.com/blog/ubersuggest-find-profitable-keywords-with-neil-patels-free-seo-tool
Some URL shorteners simply perform the function of advertising, while many URL shorteners are full of various additional features like branding, analytics (e.g. clicks coming from shortened links) and tracking.
Why it's important to shorten your URLs
1. Observe the character limit
The original URL shortening was a problem thanks to Twitter and the 140 character limit. However, shortened URLs can be used in any social network, website or online post by default. If you want to write neatly and save space, shorten your URL.
2. Track performance of shortened URL links
Most full-featured URL shorteners provide insight into any kind of analysis. This allows A / B testing and tracking by comparing the performance of shortened URLs with "normal" URLs.
3. Improve brand awareness
Some URL shorteners can create branded short links. This can help you increase your brand's reputation on the web.
13 Best URL Shortening Tool of 2020
1. Bl.ink.
Best URL Shortener for Entrepreneurs and Small Businesses
Bl.ink is a feature-rich URL shortening tool that not only shortens long URLs but also tracks traffic coming through those links. You can display trending links and general statistics and refine your link traffic by location, device, referrer, and time.
Bl.ink is one of the best options for small businesses because you can choose from a variety of plans depending on the number of links expected.
Bl.ink Price: Free (up to 1,000 links), 4 paid plans starting from $ 12 per month to $ 599 per month.
2. ClickMeter.
Rebrandly's sister company, ClickMeter, takes this with a chunk of salt, which is a great solution for affiliate marketers, advertisers, and enterprise-level companies looking for something more technical and slightly different.
It also provides conversion tracking, which many other URL shorteners do not.
Function-10/10
Custom Domain Association-Yes
Custom Domain Purchase-Yes
Custom URL Slug-Yes
Change destination URL-yes
UTM builder-yes
Retargeting Example – Paid Plan Only – Medium $ 29 / month
Tags-yes
Integration-yes
Link Analysis Dashboard-Yes-Advanced compared to the rest
Link Privacy-Yes
User base – 7/10
This product is for technology marketers, advertisers or affiliate marketers. It has more than 100,000 users and works with many of the world's largest brands. And with over 1 billion link clicks per month, the technology is proven and robust.
Ease of Use – 6/10
The interface is solid but a bit awkward. If you are not tech-savvy, don't even think about it. But for hardcore digital marketers, it can be a pain for flexibility.
Quality of Education – 7/10
Their blog is ok. There's a lot of old content that's helpful and relevant to the user, but I didn't push hard late. Maybe it will change in the near future.
Link Branding – 8/10
You can link your brand domains to URL shorteners or integrate them with Rebrandly to make your process very easy.
Yes, I am absolutely sharing the link on my custom domain.
3. Ow.ly.
Best URL Shortener for ROI Tracking
Ow.ly is a tool that can shorten a link and track the traffic coming from that link. With this in mind, it's more than just a URL shortener, it also measures social ROI.
Owly is basically a free online tool, but you need to have a Hootsuite account (free) to use it. In the past, it was available without registration or login. Owly URL Shortener is now part of the Hootsuite dashboard and is intended to enhance your security.
URL shortening seems to be a very simple task. But there is still more to eye contact. Here are 6 things you need to know before using Owly (this also applies to most other URL shortenings):
4. Branch.io.
A branch is an analytics company specializing in deep links and enhanced properties of mobile apps. If you are writing a mobile app or have a very slim website, this one is for you. Core deep link features and analytics are free and advanced premium solutions are paid.
Function-6/10
Custom Domain Association-Yes
Custom Domain Purchase-No
Custom URL Slug-Yes
Change destination URL-yes
UTM Builder-No
Retarget – no
Tags – kinder
Integration-Data Driven
Link Analysis Dashboard Example
Link Privacy-Yes
Price – 8/10
Starting today, core product and SDK integrations are available for free. To use the premium, you'll be charged based on the number of events, clicks, or monthly visitors after giving you a free 2-week trial.
User base – 5/10
The branch is for app developers and data analysts and data-driven marketers working on large user-based apps.
Ease of Use – 3/10
Unfortunately, these are data analysis companies and URL shorteners. In other words, there is no obvious way to shorten a URL for shortening it. This tool requires some learning. But all these features are learnable, nice and convenient. This is not a plug and play URL shortener, but a powerful analytics platform that shortens URLs.
Quality of Education – 7/10
The branch is a great analytics company dedicated to niche markets and educating users. They are quite active on blogs and Twitter (7.5K followers). Their content is educational and useful.
Link Branding – 6/10
They allow you to connect your own brand domain, but not necessarily to buy easily and connect immediately. It also allows subdomain branding in the URL shortened domain "app.link".
The link is using its own URL shortener, but it uses a random URL slug so I need to clean it up.
5. Bitly.
Best Business Rating URL Shortener
Bitly.com is one of the oldest and most used URL shorteners. The basic tool is free, but companies and existing brands offer a variety of additional features, from analytics to short URLs and APIs for custom brands to connect to mobile brands, so you might want to try the paid version.
Bitly is a true business-class URL shortening tool. It's easy to use at the same time, but there's a comprehensive dashboard for tracking link analysis such as CTR, geographic data, and more.
Less price: free and enterprise (customized price according to your exact business needs)
6. T2M.io.
Best URL Shortener to Shorten URLs and Create QR Codes…
Other tools listed here also provide QR code generation, but T2M does it automatically with the URL. A nice touch if you need it.
T2M.io Price: Basic (Free), Standard ($ 9.99 / month) and Enterprise Plan ($ 89.99 / month)
7. Rebrandly.
Best URL Shorteners for Brand Link Management
Approaching URL shortening branded from a slightly different angle. This URL shortener is made more prominent on the web with a focus on branding.
You can create links in the format BRAND.LINK/KEYWORD. Branding short URLs is important to increase brand awareness, differentiate yourself from the public, increase link trust, and protect your brand.
Rebrandly allows you to track the popularity of each link and generate a QR code. You need to sign up to use this service, so if you want a quick link shortening on the go, you need to create an account before using it on Rebrandly.
Brand Change Price: Free (up to 500 links and 5 custom domain names), paid plans start at $ 29 / month and reach $ 449 per month.
8. Sniply.
Sniply is a great URL shortener for content creators who are struggling with creating email lists or driving additional traffic.
You may have seen the Sniply link before. When clicked, it looks like I've navigated to a website, but in reality, the website is displayed in an iFrame and Sniply is overlaying a form like "Join my list" at the bottom. Check out this related post "or". "
Good for content curators because they tend to lose forever when sending people to someone else's site. Now you can convert some users…
But…
I personally hate this strategy and think that overlay tools like this, which are becoming increasingly popular, will disappear in the next few years. My warning about you and Sniply is very simple.
If the user experience is bad, it won't last.
Frankly, this is not good for the user experience.
Since he and Dustin Stout have already written a tool called Framebuster to block this action on their website, it's only a matter of time before all websites block this type of activity, so they send traffic to the error page and ultimately lose their audience and trust do it.
My advice is not to use a tool like this, but if it works, use it as much as possible.
Function-5/10
Custom Domain Connection – Paid – $ 79 / month
Custom Domain Purchases – Paid – $ 79 / month
Custom URL Slug – Paid – $ 149 per month
Change destination URL-No
UTM Builder-No
Retargeting – Paid – $ 79 / month
Tags-no
Integration-yes
Link Analysis Dashboard-Yes. Better for user conversions than tracking
Link Privacy-Yes
Personally, I don't use branded paying tools to force branding.
Overall, prices are fair, but based entirely on value propositions that generate more leads, not tracking, branding, or retargeting links.
User base – 6/10
Sniply is for online marketers who want to increase conversions, drive additional traffic, and want a strong content curation strategy on social media. They have thousands of users and received great feedback from some of the best marketers in the world.
Ease of Use – 6/10
This tool requires a bit of learning but should be simple for online marketers to create their first campaign. However, the URL shortener side is secondary to other features.
Quality of Education – 2/10
It hasn't been posted to the blog since January 2017, and posts before that were posted in February 2016. In general, publishing is usually mediocre. Also, the blog is on WordPress.com, not its own site. weird!
They gave up.
Link Branding – 4/10
You can associate a custom domain but you cannot purchase it. And sharing the link on this custom domain is expensive. They are drinking Kool-Aid in terms of sharing brand short links on social channels.
9. TinyURL.
Best URL Shorteners to Reduce URLs as Quickly as Possible
Although a simple, slightly older interface may interfere with some users, many people prefer TinyURL to other URL shorteners because they don't 'force' them to register or log in to generate links.
Just go to tinyurl.com, paste a long link into the box, and click the "Create TinyURL!" button to get your short link ready. You can even create a short URL for free unless you use it yourself.
TinyURL Price: Free.
10. AdF.ly.
Best URL Shortener for Paid Link Sharing
Adf.ly takes link shortening to another level. It gives users the opportunity to earn money while shortening links. You pay for everyone who visits your shortened URL. Even if your income is very low, it can increase your earnings if you attract a lot of clicks. Payment is made with a minimum payout of $ 5.
Proper pricing: Reduce your URLs for free and your ads start at $ 5.
11. Shorby.
Sorby is best known for its Instagram Bio Link tool, but it is one of the fastest URL shorteners on the market.
URL shorteners allow you to convert long links into short ones with just a few clicks. Include tracking pixels (e.g. create a custom Facebook audience) and view analytics for all your links.
I'm can also make a short link. This allows you to connect short links with various messenger services.
This includes Facebook Messenger, Skype, WhatsApp, Phone, and more. Yes, that's right – you can create click-to-call links with Shorby!
You can also create a mobile-optimized landing page for your social profile in minutes. This page allows social media followers to easily contact you to find the most important content.
Most effective on Instagram, but available on other platforms.
Price: Try Shorby for free to get a feel for the platform. Paid plans start at $ 9 per month.
12. Tiny.cc.
Tiny.cc is a very basic but very effective URL shortener that allows you to create custom URL endings for branding purposes.
You do not need an account to access link tracking statistics. This includes metrics based on clicks, location or origin, browser used, unique visitors, etc.
Easily edit or delete any URL you like, view the entire link history, manage, filter, tag, and search to find the URL you need.
Also with Tiny.cc you can:
Bookmark tools for easy access
Create links for SMS messages, email campaigns, social media,
advertising and more
Track link usage and statistics in QR code
Access your custom URL slugs
Price: The free plan comes with 500 short URLs, link editing features, and link configuration tags.
Premium plans start at $ 5 per month and offer features like custom domains, multiple users, more links and clicks, geo-location reporting, and more.
13. Polr.
Polar is an open-source project for those who want to create and host their own URL shorteners. But this only works for those who have technical knowledge of things like PHP, Lumen, and MySQL.
This link shortening tool comes with a sleek and modern interface, limited incoming traffic tools for link activity analysis, and custom domain name branding for building business between target users.
What many URL shorteners don't provide is a clean demo page that you can check before committing the tool. You just need to create an account to manage the short links.
Price: Free
Summary
More URL shorteners than noticeable.
Of course, shorter links are more user-friendly than longer ones, but more link tracking is an opportunity that savvy marketers can't afford.
Ideally, we recommend using a custom branded URL.
Brand URLs gain more trust and receive high clickthrough rates. It also prevents users from thinking that the link is spam.
There are many options when choosing a URL shortener. The following is a brief summary of the link shortener recommendations for various purposes.
By: Bilal Kamal Topic: URL Shortener Tool More Post About Content Marketing, Blogging, Email Marketing, etc
Incredibly long URLs are the worst nightmare for any Internet user. It is somewhat old-fashioned and unattractive. URLs that span multiple lines only show spam or amateur issues.
Thank you for the URL shortening. But there are so many options, how do you know which URL shortening tool is best for your needs?
In this article, we will share 8 best URL shorteners available for 2019 (along with the price of each tool and the best one). But before that, I usually use one or two words in URL shorteners and why should I shorten the link?
What is a URL shortener?
If you've ever used the Internet, it seems like you know what a URL is. Still, the URL is the website address you entered in the browser to access a particular webpage.
Most people prefer short, clean and simple URLs instead of long, spammy versions.
URL shorteners are services or tools that you use to convert plain URLs into a somewhat compressed format.
What do you actually mean? Instead of using long URLs like this:
https://www.leadquizzes.com/blog/ubersuggest-find-profitable-keywords-with-neil-patels-free-seo-tool
Some URL shorteners simply perform the function of advertising, while many URL shorteners are full of various additional features like branding, analytics (e.g. clicks coming from shortened links) and tracking.
Why it's important to shorten your URLs
1. Observe the character limit
The original URL shortening was a problem thanks to Twitter and the 140 character limit. However, shortened URLs can be used in any social network, website or online post by default. If you want to write neatly and save space, shorten your URL.
2. Track performance of shortened URL links
Most full-featured URL shorteners provide insight into any kind of analysis. This allows A / B testing and tracking by comparing the performance of shortened URLs with "normal" URLs.
3. Improve brand awareness
Some URL shorteners can create branded short links. This can help you increase your brand's reputation on the web.
13 Best URL Shortening Tool of 2020
1. Bl.ink.
Best URL Shortener for Entrepreneurs and Small Businesses
Bl.ink is a feature-rich URL shortening tool that not only shortens long URLs but also tracks traffic coming through those links. You can display trending links and general statistics and refine your link traffic by location, device, referrer, and time.
Bl.ink is one of the best options for small businesses because you can choose from a variety of plans depending on the number of links expected.
Bl.ink Price: Free (up to 1,000 links), 4 paid plans starting from $ 12 per month to $ 599 per month.
2. ClickMeter.
Rebrandly's sister company, ClickMeter, takes this with a chunk of salt, which is a great solution for affiliate marketers, advertisers, and enterprise-level companies looking for something more technical and slightly different.
It also provides conversion tracking, which many other URL shorteners do not.
Function-10/10
Custom Domain Association-Yes
Custom Domain Purchase-Yes
Custom URL Slug-Yes
Change destination URL-yes
UTM builder-yes
Retargeting Example – Paid Plan Only – Medium $ 29 / month
Tags-yes
Integration-yes
Link Analysis Dashboard-Yes-Advanced compared to the rest
Link Privacy-Yes
User base – 7/10
This product is for technology marketers, advertisers or affiliate marketers. It has more than 100,000 users and works with many of the world's largest brands. And with over 1 billion link clicks per month, the technology is proven and robust.
Ease of Use – 6/10
The interface is solid but a bit awkward. If you are not tech-savvy, don't even think about it. But for hardcore digital marketers, it can be a pain for flexibility.
Quality of Education – 7/10
Their blog is ok. There's a lot of old content that's helpful and relevant to the user, but I didn't push hard late. Maybe it will change in the near future.
Link Branding – 8/10
You can link your brand domains to URL shorteners or integrate them with Rebrandly to make your process very easy.
Yes, I am absolutely sharing the link on my custom domain.
3. Ow.ly.
Best URL Shortener for ROI Tracking
Ow.ly is a tool that can shorten a link and track the traffic coming from that link. With this in mind, it's more than just a URL shortener, it also measures social ROI.
Owly is basically a free online tool, but you need to have a Hootsuite account (free) to use it. In the past, it was available without registration or login. Owly URL Shortener is now part of the Hootsuite dashboard and is intended to enhance your security.
URL shortening seems to be a very simple task. But there is still more to eye contact. Here are 6 things you need to know before using Owly (this also applies to most other URL shortenings):
4. Branch.io.
A branch is an analytics company specializing in deep links and enhanced properties of mobile apps. If you are writing a mobile app or have a very slim website, this one is for you. Core deep link features and analytics are free and advanced premium solutions are paid.
Function-6/10
Custom Domain Association-Yes
Custom Domain Purchase-No
Custom URL Slug-Yes
Change destination URL-yes
UTM Builder-No
Retarget – no
Tags – kinder
Integration-Data Driven
Link Analysis Dashboard Example
Link Privacy-Yes
Price – 8/10
Starting today, core product and SDK integrations are available for free. To use the premium, you'll be charged based on the number of events, clicks, or monthly visitors after giving you a free 2-week trial.
User base – 5/10
The branch is for app developers and data analysts and data-driven marketers working on large user-based apps.
Ease of Use – 3/10
Unfortunately, these are data analysis companies and URL shorteners. In other words, there is no obvious way to shorten a URL for shortening it. This tool requires some learning. But all these features are learnable, nice and convenient. This is not a plug and play URL shortener, but a powerful analytics platform that shortens URLs.
Quality of Education – 7/10
The branch is a great analytics company dedicated to niche markets and educating users. They are quite active on blogs and Twitter (7.5K followers). Their content is educational and useful.
Link Branding – 6/10
They allow you to connect your own brand domain, but not necessarily to buy easily and connect immediately. It also allows subdomain branding in the URL shortened domain "app.link".
The link is using its own URL shortener, but it uses a random URL slug so I need to clean it up.
5. Bitly.
Best Business Rating URL Shortener
Bitly.com is one of the oldest and most used URL shorteners. The basic tool is free, but companies and existing brands offer a variety of additional features, from analytics to short URLs and APIs for custom brands to connect to mobile brands, so you might want to try the paid version.
Bitly is a true business-class URL shortening tool. It's easy to use at the same time, but there's a comprehensive dashboard for tracking link analysis such as CTR, geographic data, and more.
Less price: free and enterprise (customized price according to your exact business needs)
6. T2M.io.
Best URL Shortener to Shorten URLs and Create QR Codes…
Other tools listed here also provide QR code generation, but T2M does it automatically with the URL. A nice touch if you need it.
T2M.io Price: Basic (Free), Standard ($ 9.99 / month) and Enterprise Plan ($ 89.99 / month)
7. Rebrandly.
Best URL Shorteners for Brand Link Management
Approaching URL shortening branded from a slightly different angle. This URL shortener is made more prominent on the web with a focus on branding.
You can create links in the format BRAND.LINK/KEYWORD. Branding short URLs is important to increase brand awareness, differentiate yourself from the public, increase link trust, and protect your brand.
Rebrandly allows you to track the popularity of each link and generate a QR code. You need to sign up to use this service, so if you want a quick link shortening on the go, you need to create an account before using it on Rebrandly.
Brand Change Price: Free (up to 500 links and 5 custom domain names), paid plans start at $ 29 / month and reach $ 449 per month.
8. Sniply.
Sniply is a great URL shortener for content creators who are struggling with creating email lists or driving additional traffic.
You may have seen the Sniply link before. When clicked, it looks like I've navigated to a website, but in reality, the website is displayed in an iFrame and Sniply is overlaying a form like "Join my list" at the bottom. Check out this related post "or". "
Good for content curators because they tend to lose forever when sending people to someone else's site. Now you can convert some users…
But…
I personally hate this strategy and think that overlay tools like this, which are becoming increasingly popular, will disappear in the next few years. My warning about you and Sniply is very simple.
If the user experience is bad, it won't last.
Frankly, this is not good for the user experience.
Since he and Dustin Stout have already written a tool called Framebuster to block this action on their website, it's only a matter of time before all websites block this type of activity, so they send traffic to the error page and ultimately lose their audience and trust do it.
My advice is not to use a tool like this, but if it works, use it as much as possible.
Function-5/10
Custom Domain Connection – Paid – $ 79 / month
Custom Domain Purchases – Paid – $ 79 / month
Custom URL Slug – Paid – $ 149 per month
Change destination URL-No
UTM Builder-No
Retargeting – Paid – $ 79 / month
Tags-no
Integration-yes
Link Analysis Dashboard-Yes. Better for user conversions than tracking
Link Privacy-Yes
Personally, I don't use branded paying tools to force branding.
Overall, prices are fair, but based entirely on value propositions that generate more leads, not tracking, branding, or retargeting links.
User base – 6/10
Sniply is for online marketers who want to increase conversions, drive additional traffic, and want a strong content curation strategy on social media. They have thousands of users and received great feedback from some of the best marketers in the world.
Ease of Use – 6/10
This tool requires a bit of learning but should be simple for online marketers to create their first campaign. However, the URL shortener side is secondary to other features.
Quality of Education – 2/10
It hasn't been posted to the blog since January 2017, and posts before that were posted in February 2016. In general, publishing is usually mediocre. Also, the blog is on WordPress.com, not its own site. weird!
They gave up.
Link Branding – 4/10
You can associate a custom domain but you cannot purchase it. And sharing the link on this custom domain is expensive. They are drinking Kool-Aid in terms of sharing brand short links on social channels.
9. TinyURL.
Best URL Shorteners to Reduce URLs as Quickly as Possible
Although a simple, slightly older interface may interfere with some users, many people prefer TinyURL to other URL shorteners because they don't 'force' them to register or log in to generate links.
Just go to tinyurl.com, paste a long link into the box, and click the "Create TinyURL!" button to get your short link ready. You can even create a short URL for free unless you use it yourself.
TinyURL Price: Free.
10. AdF.ly.
Best URL Shortener for Paid Link Sharing
Adf.ly takes link shortening to another level. It gives users the opportunity to earn money while shortening links. You pay for everyone who visits your shortened URL. Even if your income is very low, it can increase your earnings if you attract a lot of clicks. Payment is made with a minimum payout of $ 5.
Proper pricing: Reduce your URLs for free and your ads start at $ 5.
11. Shorby.
Sorby is best known for its Instagram Bio Link tool, but it is one of the fastest URL shorteners on the market.
URL shorteners allow you to convert long links into short ones with just a few clicks. Include tracking pixels (e.g. create a custom Facebook audience) and view analytics for all your links.
I'm can also make a short link. This allows you to connect short links with various messenger services.
This includes Facebook Messenger, Skype, WhatsApp, Phone, and more. Yes, that's right – you can create click-to-call links with Shorby!
You can also create a mobile-optimized landing page for your social profile in minutes. This page allows social media followers to easily contact you to find the most important content.
Most effective on Instagram, but available on other platforms.
Price: Try Shorby for free to get a feel for the platform. Paid plans start at $ 9 per month.
12. Tiny.cc.
Tiny.cc is a very basic but very effective URL shortener that allows you to create custom URL endings for branding purposes.
You do not need an account to access link tracking statistics. This includes metrics based on clicks, location or origin, browser used, unique visitors, etc.
Easily edit or delete any URL you like, view the entire link history, manage, filter, tag, and search to find the URL you need.
Also with Tiny.cc you can:
Bookmark tools for easy access
Create links for SMS messages, email campaigns, social media,
advertising and more
Track link usage and statistics in QR code
Access your custom URL slugs
Price: The free plan comes with 500 short URLs, link editing features, and link configuration tags.
Premium plans start at $ 5 per month and offer features like custom domains, multiple users, more links and clicks, geo-location reporting, and more.
13. Polr.
Polar is an open-source project for those who want to create and host their own URL shorteners. But this only works for those who have technical knowledge of things like PHP, Lumen, and MySQL.
This link shortening tool comes with a sleek and modern interface, limited incoming traffic tools for link activity analysis, and custom domain name branding for building business between target users.
What many URL shorteners don't provide is a clean demo page that you can check before committing the tool. You just need to create an account to manage the short links.
Price: Free
Summary
More URL shorteners than noticeable.
Of course, shorter links are more user-friendly than longer ones, but more link tracking is an opportunity that savvy marketers can't afford.
Ideally, we recommend using a custom branded URL.
Brand URLs gain more trust and receive high clickthrough rates. It also prevents users from thinking that the link is spam.
There are many options when choosing a URL shortener. The following is a brief summary of the link shortener recommendations for various purposes.
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