How to Start a Blog?


By: Bilal Kamal  Topic: Start a Blog   More Post About:  Social Media,Email marketing,SEM






Blogging is an effective tool for e-commerce sellers. HubSpot found that companies that post at least 16 posts per month saw about 3.5 times more traffic than 4 or fewer posts. 

If the backlink is part of the SEO strategy, the blog will increase the inbound link by 97%.

But the benefits of blogging go far beyond SEO. Your blog is a powerful parenting tool. 

Doing it right can drive more traffic and more sales. And that is the goal of everyone at the end of the day.

Learn how to start a blog and use your blog to promote your dropship business.


Blogging for Beginners.

Blogging can provide many benefits for e-commerce stores.

Suitable for SEO: The more content you have about relevant keywords, the more likely you are to rank and link back.

Cultivate Customer Relationship: Enhance your customer experience by providing value-added content to help you get the most out of your purchase.

Increase brand awareness: If content can be shared, users place their brand in front of the network.





Customer conversion: Not all website visitors can buy. Providing a rich content experience can help you gain more trust and get closer to conversions.

Support other marketing initiatives. As marketing efforts increase, content plays an important role, especially in channels such as social media and email.

Passive Income Generation: Some blogs have a monetization opportunity, which can also supplement your e-commerce income.

If you're just starting to create a blog, we recommend that you define your goals first. What do you want to get from your blog? 

This will inform your overall blogging strategy and make your efforts consistent and beneficial to your business.

Steps to create a blog.

Choose your blog platform

Right design

What you need to know about your blog

Create content

Publish and distribute content

Select blog platform

If you already have an e-commerce store set up, the easiest way to get started with a blog is to use an existing platform. Often you just need to "turn on". Which makes a free blog or at no extra charge).

However, if you don't have an online store or are built on a platform that doesn't support blogs, you'll want to find another tool. Here are some common platforms for brands that want to know how to create a blog:

Wordpress

Blogger

tumbler

medium

Blog spot

LinkedIn

The steps to set up your blog depend on the platform you choose. Some are ready to sign up for an account. 

Some users require more customization and selection as they go through the site builder.

In general, you will want to host your own blog. Ideal if they are at the same URL as the online store or at a later version. For example yourstore.com/blog or blog.yourstore.com.

Getting the Design Right.

Each platform has its own design and customization options. When it comes to blog design, I want to be consistent with traditional e-commerce.

In general, I want to make my blog easier to read. That means enough space and easy to read and simple fonts. Image is also important, especially if it's a visual brand. In this case, make sure you have enough space for big photos and big thumbnails.





You need to add a blog link from your default website. This can be in the header or footer navigation menus, somewhere on the homepage, and on several other pages throughout the site.

What do you know about blogs?

The difficult part is: What do you think about blogs?

Unfortunately, there is no one answer to this question. The real answer is that it depends. It depends on your audience, your business goals, and your resources.

When you first start, it's a good idea to experiment with all kinds of content types and topics. This will allow you to identify the content that will most resonate with your potential customers and guide you in your efforts to move forward.

Do a keyword research, check the forums in the niche, and contact customer support to see what people are asking for. Help hone the theme. Here you can create content ideas for answering that question.

Some specific ideas to get started are:


Product Updates: If you're launching a new product, updating an existing product, or selling popular items, you can turn these opportunities into blog posts. 

Talk about what makes your product great and how customers can get the most out of it. Bootea wrote a blog post introducing the new product Coffeetox.





Behind the Story: Show customers the process of creating a product or fulfilling an order. Have them look into the inner workings of your business. 

Can I make a gallery from my last photo shoot? How about a graphical representation of how the product is made?

Industry News: If you feel uncomfortable talking about yourself, talk about what's happening in the industry. Provide hot take or unique perspective. This allows you to build authority in your niche, fuel social media, and give users a reason to return to your blog.

Organize: Here's an easy way to create a content calendar. "Best in the industry" Brainstorm the list of round ups. You can also incorporate timely themes such as the best gifts for the holidays.

Influencer Posts: Influencer marketing is a great way to inform your brand with new, engaged and trusted prospects. This can be in the form of creating content for you or asking people to influence you in your industry. 





Everyone loves free speech! iHeartRaves interviews some of the industry's most famous blog posts.

User Generated Content (UGC): No need to create content. In fact, the biggest fan can do it for you. Consumers are more willing to trust this kind of content. Reuse product reviews, case studies, curated social media content, and other UGCs as blog posts.

Create content

I have an idea and now I want to pay Writing is not easy for everyone. Especially when juggling a million things to keep the business running. You can lower your blog to the bottom of the priority list.

However, there are a few ways to create content.

Do it yourself: If you have the time and skill, create your own content. This is the most cost effective option, but the most difficult to implement consistently and in the long run.

Delegation to the team: If you have employees, consider adding them as responsibilities. Ideal for people responsible for social media and email marketing. This can also be difficult to keep trying and can take time in other tasks.

Outsourcing: Outsourcing is the most expensive option in terms of time and bandwidth, but it is the most realistic option for many businesses. There are various outsourcing options depending on your budget. Remember you get to pay!

Do not forget the image. If you don't have graphic design or photography skills, there are plenty of resources online that fit your budget. 
You can hire a professional to take your place or provide your own image. If you actually tied the laces, check out the website where you can download stock photos for free.

Publish and distribute content

Posting content is not enough. Today's most successful blogs have a promotion and distribution strategy. Blog, social media and email marketing should be tightly integrated. 

Blog content provides a place to promote social and email efforts and guide users directly.

Huckberry often uses email to promote blog posts. Typically, email contains a mixture of links directly to product pages and blog posts.

Put Facebook pixels on your blog pages. This allows you to retarget users who participated in the content but did not make a purchase. Over time, these leads can be warmed and converted.

There is also a paid option to import blog content. Check out tools like Outbrain and Taboola to see what works within the parameters.

How to start a blog and make money.

Want to learn how to make money on your blog? When blogging first started, the revenue came primarily from ad space sales. This is still a practical way to generate passive income, but the actual ROI of drop shippers arises when it is intentional, strategic and devoted.





Blogging is a long game. It's not an improvised quick plan. Not even a quick scheme for the reader. Over time, it attracts attention and learns more about blog performance, so you can tweak it as needed.

As an e-commerce seller, monetizing your blog starts with putting your potential customers first. The most successful brands take a customer-centric approach and also influence blogs.


For example, instead of talking about how amazing gym pants are, Gymshark has posted a blog post that does three exercises when wearing pants. The company does not focus on publicity, but on adding value to the lives of its customers.

In other words, promoting a product is not the only way to make money. There are other options:

Sponsored Content: After building a regular readership, you can bill other companies to post content to your blog. This usually includes a link back to your site.

Digital Advertising: Sign up for an ad hosting platform like Google AdSense. You can host ads on your blog and monetize the traffic to them. Be careful to create an environment with lots of ads and spam. Customers come first!

Affiliate Marketing: Like the two options above, affiliate marketing works best when your blog is constantly getting traffic. In affiliate marketing, you can promote other products / services in your blog posts and earn a percentage of all conversions sent from your site.

Summary

Every blog is different, but there are some universal facts. Put your prospects first, be prepared to invest in long games, and don't forget to review your analysis to see what works.

Plan strategically to get the best chance to earn money from your blog. Choose a platform that will integrate seamlessly with e-commerce, create a design that invites user engagement, create content that your audience might be interested in, and put it in front of the right people.


Blog monetization with dropshipper puts potential customers first. It's not a hard selling place. Build and nurture customer relationships here to drive conversion and brand loyalty in the long run.


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