Tips and tricks for SEO optimization for e-commerce in 2019

Tips and tricks for SEO optimization for e-commerce in 2019

The Search Engine Optimization (SEO) industry is becoming increasingly popular and worth a staggering $ 65 billion. SEO helps stores to rank on search engines like Google. Since Google is the most visited website in the world, a high search ranking can bring a lot of free traffic to your online store, which you can turn into sales.

SEO can be divided into two main components: SEO on-site, including:

Technical SEO

SEO optimized content

And off-site SEO, including:

Linkbuilding could usually involve as well.

public relation

Online branding

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On-site SEO can include tasks such as adding keywords to your titles, pictures, and URLs, adding multimedia content such as pictures and videos to your content, internally linking, and periodically updating your content with new information.

Link building is the process of linking other websites, ideally with higher domain permissions, to your website. Both components play an important role in the ranking of your content.


Example: Rogue Fitness is a great example of an optimized website. Your product categories often come first when looking for keywords like weightlifting. They focus mainly on the SEO site. While product pages are not so easy to place in search results, Rogue Fitness also optimizes these pages. 

For example, if you look at one of the product pages of your shoes, you will find that they refer to the shoe for women and other shoes in the category. Internal links lower the bounce rate on a website. The product page also contains ratings that improve ranking as new content is added to the same page.

SEO optimization tips - on site:

Kaufmann Mercantile optimizes his business for the search with gift guides. While some blog content creates gift guides, you can also create them as a product collection. Gift ideas are often a much sought-after topic for different categories. In particular, this brand keeps gift guides active throughout the year to avoid losing authority over the search terms. 

Customers will find gift ideas for Valentine's Day, for him, for her, for Father's Day and more. For example, a title tag "for him" could be called "gift ideas for him". The great thing about organizing gift guides is that Google rescans the page each time you add or remove an article from the collection. See Updated. While a blog post may not be updated as frequently.

Keyword research is an important part of SEO. You can use SEO optimization tools like Keyword Planner to find keywords. All you have to do is enter a keyword like "shoes". A list will list relevant keywords that you can optimize for. 

The SEO Optimizer also lists the competitiveness of each keyword. Low-competition keywords are easier to rate than high-competition keywords. For product pages, you can opt for a keyword's optimization because the page has little content. However, for blog posts, you can optimize up to 7 different keywords depending on the length of the blog post.

Optimize your website for keywords. Online store owners need to optimize their product pages, product collections, and blog posts. For product pages, you want to include keywords in your product title and in your product description. For product collections, you want to add a copy that describes the collection so that you can create an organic ranking for it. 

Your blog posts should be optimized to rank for 3 or 4 relevant keywords. You do this by inserting the keyword in at least 1% of the copy but less than 2% of the copy. There are SEO optimization tools that can help you ensure that you reach the right percentage. Use the Google Keyword Planner to find the best keywords.

Content Update is when you update an older article to remove obsolete content and add newer relevant content. If you do this with your older content, you can get better results in the search. It's best to refresh the content of your best-performing products. You want to update your content every 3-4 months. 

If you are not blogging in your store, you should consider doing so, as this may help your site rank better. If you are against blogging, you will need to update your website frequently. New products need to be added regularly and old products removed as well.

Make your meta titles and descriptions workable. While it's always great to optimize it for keywords, you also want to optimize it for clicks. Why should people click on your link while searching? In the meta description of "The Bay" for "pumps for women," it says, 

for example, The hottest high heels, sexy stilettos, prettiest pumps, and cutest kitten heels are in Hudson's Bay." looking for new women's pumps? For titles, lists like "12 Ways ..." are especially good for blog content. For product pages, the best titles are usually optimized by keywords. Avoid giving the names of your products like "Sandra Heels" that people would not look for organically.

Never change the URL. Changing the URL may lead to broken links from websites to which you have received backlinks. As you build, be sure to remember how to name your URL. For example, adding a number to your URL may be a bad idea. 

If you update a list with more sections, the number will change and your URL will be outdated. Get a keyword-targeted URL. If you change the URL, make sure that you use a 301 redirect so that you can keep some of the precedence and backlinks from the previous page.

Add internal links. In blog posts, you can add links to product pages. On product pages, you can add the recommended products. Your internal links must be useful for the user to click on other pages of your shop. Internal links can lower the bounce rate. 

A bounce rate is a single page view that lets your visitors leave the site without visiting other pages on the site. The closer to 100, the worse your bounce rate, meaning that users will leave your site after visiting this page. The goal is a low bounce rate below 40%.

From time to time check the page speed of your shop. Large image sizes can reduce the page speed. It is important to use resizing tools to compress large images and ensure higher speed. You also do not want to have too many apps on your homepage to slow down your website. Some shop owners add several pop-up apps that can reduce the page speed of your website.

Avoid duplicate content. Many shop owners often have duplicate content on their product pages. For a special promotion, add exactly the same rates to each page. Add unique content on each page.


SEO Optimization Tips - Off-Site:

Send your Sitemap to Google so it can be indexed and crawled. Google will search your online store to monitor if any changes are made to the pages. A sitemap has already been created in Shopify stores. It works if you do not have password-protected storage. You must submit your Sitemap to Google. The more often you update your store (up-to-dateness, adding new products to a collection, etc.), the more often Google visits your website.

Distribution plays a big role in SEO. If you're not driving traffic to product pages, Google's blog content or collections are not likely to be high. You need to make your own contact so that Google recognizes the popularity of your store. Driving traffic does not have to be via paid ads, although it makes sense for product pages.

Do you have a strategy to get backlinks? They want to visit relevant niche blogs to exchange backlinks with them. On average, most people link to other blog content or the homepage. Writing blog content several times a week increases the likelihood that your content will be found and linked. Adding your own statistics or experiments increases the likelihood of connecting to others. It is more likely that ideas will be copied, but facts and results may be referenced.

Add more value to your content than your competition. Whether you're covering a topic in more detail or creating a more complete list of ideas in a blog post, you need to focus on learning from the competition. Who comes first with the keyword you want? What do they do in their content, what do not you do? Does the product collection for which they have a rank contain more products? Or do they get more traffic? Which backlinks do you have? Is the quality of the content you create better? Learn what they are doing and do a better job than you.

SEO Tools:

Plug-In SEO is an SEO optimization tool that helps you to better optimize your online shop. You can check the ALT tags of your image, quickly assess what SEO issues your business has, monitor the speed, and much more. They also have a premium version that lets you edit titles and descriptions and more. With over 1000 5-star ratings and 86,000 shopkeepers using this tool, this product is a clear winner for your SEO needs.

With SEMrush, you can analyze a variety of pre-click data for your PPC campaigns: Find keywords for targeting, see examples of your competitors' search and display ads, and analyze the most popular shopping ads in your campaign Niche.

The Keyword Planner is Google's popular keyword tool. Searching keywords will show you other relevant keywords that you could rank for. You will see how competitive the keywords are and what is the search volume for those keywords.

Pingdom's Website Speed Test is a tool that helps you determine the load time of your website. The speed of the website is an important part of SEO. The faster your website loads, the better the customer experience and the better you are likely to be. 

All you have to do is paste the URL of your website into the field. Once the test is completed, the performance, load time and speed of your website will be displayed compared to other websites. There will also be scores for specific performance data that indicates how you can improve the speed of your website.

Image Optimizer optimizes your images for Google Search. You can easily change your picture alt tags using the default template.

Product ratings allow you to add rating results to your search engine results.

SEO Manager tracks and helps manage 404 errors. The app keeps your 404 errors under control by identifying and automatically repairing your broken links. With the Shopify app, you can maintain the ranking of your website after changing the e-commerce platform.

Moz offers its customers a comprehensive tool that includes site audits, keyword research, link building, and site optimization insights. Your tool scans your website to report issues or broken pages.

Screaming Frog is a tool that crawls websites to better analyze SEO on the ground. The tool will help you find broken links and duplicate content, improve your page titles and descriptions, and much more.

Ahrefs helps you monitor the competition and determine how you can outperform them. You can easily identify the keywords your competitors are ranking and find out who links to their website.

Resources for SEO optimization:

Creating and Submitting a Sitemap will guide you through the steps to submit your Sitemap to Google. The page even contains guidelines that must be followed when submitting.

5 Important eCommerce rich snippets for your business are a great place to start learning how to get rich snippets for your business. While rich snippets are still relatively new and not well understood, eCommerce websites have listed their product rating, their price and more successfully in their search results.

Ultimate guide to writing meta-descriptions guides you through the process of writing meta-descriptions for the pages of your website. You will learn what a meta description is, why it matters, and how to write one.