How to Increase Your Freelancing Income with Digital Marketing in 2020? Earn $23k Per Month.
There are many ways to deal with this topic, but here we are only dealing with nuggets, easy to understand and practical.
I wouldn't like everything in words here. I want to try and explain everything so that most people understand this topic better.
By the end of this article, my goal is to see the potential of digital marketing and how it can be combined with web design and development to help your freelancing career.
How to Increase Your Freelancing Income with Digital Marketing in 2020? Earn $23k Per Month.
What is Digital Marketing?
The ultimate goal of digital marketing is to promote your product/service/brand to the right target audience with the intention of the desired action, such as recognition, sales, free downloads, etc.
For simplicity and simplicity, digital marketing consists of:
AdWords – A platform for advertising on Google search results.
SEO – The process of improving your website's ranking in Google search results.
Online advertising – Facebook advertising, LinkedIn advertising, website advertising, etc.
Content Writing – Create regular articles for your business – Usually with SEO intent.
Social Media – Create relevant social posts to drive traffic to your website.
Why digital marketing matters.
Most freelance developers experience 'valley' and 'speaking' in their monthly income.
Therefore, you may make a lot of money a month and not break even next month.
Digital marketing techniques can help you keep your income consistent so you can budget more efficiently and rest assured that you don't have to start from $ 0 next month.
Digital marketing provides valuable skills in a rapidly growing industry.
Digital marketing can provide more complete solutions to our customers.
Digital marketing gives you more knowledge to create effective websites.
Using digital marketing technology, you can create a better personal brand that opens many doors.
Digital marketing increases your chances of success by creating your own products and giving you the knowledge to market effectively online.
Digital marketing is different from product marketing for people who create websites.
The best type of income is a passive income that does not require work or requires little maintenance.
But what is the second-highest income?
Repetitive and predictable income.
I regularly talk with freelancers and many get high incomes, but this only lasts for a short period of time and my income drops significantly.
So what's the solution?
Repetitive and predictable income.
Combining web marketing skills with digital marketing services will help you achieve this.
This will not only help you generate predictable income each month but also create an effective website and create an effective digital marketing campaign for your business, increasing your chances of success.
If you think about why you work with your customers, your ultimate goal is to give them more sales and digital marketing.
How Do You Make Money from Digital Marketing?
First, you need knowledge.
For those of you who don't understand AdWords, SEO, etc., I recommend some learning material at the end of this article.
Once you know where you are confident enough, you are ready.
I am very hesitant to start because many people wait until something is almost perfect.
Do not wait until you are the Yoda of a particular technology. If you know enough that it doesn't have to feel like a scam, you should move on to the next step.
Start, fail, learn and adapt along the way. This is the key to success.
Breakdown of earnings of $ 1,000 per month:
Get 1 customer to pay $ 1,000 a month
Get 2 customers paying $ 500 a month
Get 4 customers paying $ 250 a month
Breakdown to earn $ 3,000 a month:
Get 1 customer paying $ 3,000 a month.
Get 2 customers paying $ 1,500 a month
Get 3 customers paying $ 1,000 a month
You can also adjust the service based on the options you select.
The work I offer to earn $ 1k and $ 3k monthly is almost the same.
The only difference is the time to devote to the customer.
So, if customer B pays $ 250 a month compared to customer A paying $ 1,500 a month, we will spend more time and give customers A more comprehensive service.
Action Steps:.
Find out how much you want to earn each month (e.g. $ 5,000).
Aiming at a small and competitive niche like solar panel company.
Create industry analysis reports that analyze markets, competitors, and websites.
Place yourself as an expert in this niche by building an effective online presence.
Compile a digital marketing retainer service package for $ 1,250 per customer, with the goal of increasing revenue in the solar panel niche. (Maybe web development improvements, AdWords, content marketing, SEO, design, etc.)
Register 4 customers who pay each $ 1,250 ($ 5,000 per month).
Then you will be working all day (8 hours) with 2 hours per day per customer.
How to find digital marketing customers.
The truth is that anyone can get customers.
You do not actually want a customer.
You want the right customers to pay you large amounts of income on a consistent basis.
Does this sound better?
So how do you get these customers?
It's important to think about what your potential customers think.
Do you want to serve them but why?
Can you just go for a nice vacation getting paid?
Of course not…
Businesses want to make money, they only know how to help them improve or grow their business.
I always have a portfolio site…
That person always mentions quickly how well he knows about his and his particular skills, but website navigation, color themes, and layouts are terrible and I still don't understand why they still don't get customers.
Are you an expert in Frontend Development?
Excellent…
But why don't you think you won't win customers if your design skills, communication skills, and best practice knowledge are below average?
Look shy. Get a second opinion on the skill of a friend or someone who will tell you the blunt truth. Get constructive criticism and find a place to improve.
To create a visual analogy for this topic, it is similar to the following scenario.
I am riding a small kayak to go to the other side of the river. The main focus is on rowing the other side. But what is not focused is to fix the small hole inside the kayak so that it does not sink halfway.
Customer acquisition is no.
The hole is everything you need to get right.
Worry about repairing the hole first, use the furnace.
Trust / Doubt
If customers don't know that their website is professional and handsome, why should they trust that they can create an effective website and improve their online presence through digital marketing?
If you don't have an evaluation or customer success story, why should you trust you can go ahead with your project?
Think about this actually.
If you bought Bluetooth headphones online, visited a bad website, and had only 50 followers, thousands of followers and even 10% more expensive compared to a professional website with a good social media account, who would you buy from?
Someone you trust more…
It's no different from what our customers think.
You can create trust or doubt.
The question is what is happening to you?
How do you build trust once you realize the importance of trust?
There are two main ways.
Good professional website/portfolio design
Customer testimonials
Website Portfolio:
To create an effective website/portfolio site, you need to think differently than most web designers/developers do.
They think of portfolio sites as a kind of resume/resume. They show the following technique.
HTML + CSS = 90%
SEO = 80%
Design = 85%
Other
Some of them also write blog articles. Interestingly, this article is all about web development related topics.
This is a completely wrong angle.
Portfolio sites should focus on how they can deliver solutions to their business and showcase their expertise alongside their skills, but in a way that suits their prospects.
Here's a quick overview of a customer-centric portfolio site:
Very simple but meaningful and the main focus is on helping our clients grow their business and get a quote request.
This is much better than a "CV" based portfolio.
Testimony:
You will need to do some previous customer work to get customer ratings.
What if I haven't done any previous client work?
Simple: work for free in exchange for testimonials
Many people always object to free work and create long articles about why it's bad. First, not a year in life, and second, it works.
What's better? Paid customers who can't find or offer free websites to persuade non-member paid customers to pay you
Examples of companies that access free websites:
Local NGO or charity
Small coffee shop or restaurant
Small area business
Help your friends/family with the website
Once you have this foundation, it's important to actually get your customers.
Contrary to popular belief, this actually requires effort.
If you have already done your work for the old/existing client, send us the following email
Hello [name]
I hope you are doing well.
I'm wondering if there are any plans to change the [website name] further that can help.
Thank you. Have a nice weekend. J
regards,
[Your name]
PS-If you have a friend who needs a website for your business, I would like to be able to contact me. J
If you're starting from scratch, do the following:
Enter your search terms on Google "Landscape in Milwaukee, Wisconsin"
At the top, there are three or four ads, and at the bottom, there are two or three ads.
Click on each of these ads and pay attention to the pages you visit and your entire website.
Good news if you find that your landing page is not clear enough with a clear call to action (quote request/call request).
Good news if their website is not well made.
It's time to send an email.
You can send an email like this:
Hello? [Name or company name]
I recently visited your website after searching [search terms used].
Using effective calls to action, such as contact forms or social evidence, we haven't gained credibility to help you get more interesting sales leads.
I would like to call to discuss how effective web design changes can improve business sales.
Please feel free to contact me if you have any questions.
For more information about my expertise, please refer to the following website. [www.mywebsite.com]
Thank you. We look forward to hearing from you.
regards,
[Your name]
Note: This strategy also works if you are looking for poster ads in the yellow pages / online directory.
Other methods that are common and overlooked for getting clients are:
Tell your friends that you can now create a website and use digital marketing to market your website.
From here you will be taken to a local business meeting (not a developer meeting) where you can make a connection. At the moment you mentioned, if your business can improve your website and make more sales, then you will get more attention and people can say that you want to talk to me about their site.
Find specializations and niches
This is a big topic in itself, so the summary looks like this:
Smile Marketing – Website Design and Marketing for Dentists
ChiroMox – Website Design and Marketing for Chiropractors
Paperstreet – Website Design and Marketing for Lawyers
GolfWebDesign – Website Design and Marketing for Golfers
Each of these websites has a team with a list of waiting customers and also charges a premium price.
Why did you succeed so much?
They are considered experts because they specialize in one niche.
Does this make me think a bit?
The only way out of the commodity market and to turn IN into a rich customer is through a niche.
It is much more difficult to get a big income by creating a website for every single business niche.
summary:
Build more trust
Correct the “hole” of the kayak
Position yourself as an expert and niche
A strategic approach to niche people
Having the power to grow and build in niches
Isn't it cool to show your prospects something like this:
Helped XYZ business to increase its SEO market share and become the industry's third-largest website within eight months.
By improving our website, we created an effective AdWords campaign that helped XYZ Business increase their sales by 57% in four months.
XYZ Business saw a 400% increase in request for quotes after improving landing pages, SEO and online advertising.
Much better than ‘making a website’.
Conclusion.
How to Increase Your Freelancing Income with Digital Marketing in 2020? Earn $23k Per Month.
Many digital marketers out there don't have high 6 numbers and 7 numbers because they don't have the best strategy to help them make high profits. Take their business to the next level.
Part of the problem is that too many people are turning to Facebook ads and other paid ads to land their customers.
The result of paid advertising is that you have to spend more time managing your ads and managing your customers' trust and beliefs than actually running ads and closing new deals.
Expensive advertising costs can reduce your profits and save you more money in the long run.
Doing SEO for another company's site is also a problem. You need to provide a lot of upfront resources to increase the rank of your company site, and you can't control it, so you can exclude you after everything is done.
This once again returns to the square but wastes a lot of time and resources.
If you know a friend who has lost $ 5000 a month to SEO customers and you rarely hire employees, you will not be able to pay for them and your business will be confused.
I told F long ago I was doing SEO and social media marketing.
We invested in this course and taught a much better digital marketing strategy.
If you own your own digital assets and sell leads to your business, you have full control.
If the employer is inadequate or sideways, you can instruct them to do a kick lock.
Start sending leads to your competitors.
Year after year, wages continue to pay off.
This is actually the key to building a sustainable and non-destructive Internet business.
There are many ways to deal with this topic, but here we are only dealing with nuggets, easy to understand and practical.
I wouldn't like everything in words here. I want to try and explain everything so that most people understand this topic better.
By the end of this article, my goal is to see the potential of digital marketing and how it can be combined with web design and development to help your freelancing career.
How to Increase Your Freelancing Income with Digital Marketing in 2020? Earn $23k Per Month.
What is Digital Marketing?
The ultimate goal of digital marketing is to promote your product/service/brand to the right target audience with the intention of the desired action, such as recognition, sales, free downloads, etc.
For simplicity and simplicity, digital marketing consists of:
AdWords – A platform for advertising on Google search results.
SEO – The process of improving your website's ranking in Google search results.
Online advertising – Facebook advertising, LinkedIn advertising, website advertising, etc.
Content Writing – Create regular articles for your business – Usually with SEO intent.
Social Media – Create relevant social posts to drive traffic to your website.
Why digital marketing matters.
Most freelance developers experience 'valley' and 'speaking' in their monthly income.
Therefore, you may make a lot of money a month and not break even next month.
Digital marketing techniques can help you keep your income consistent so you can budget more efficiently and rest assured that you don't have to start from $ 0 next month.
Digital marketing provides valuable skills in a rapidly growing industry.
Digital marketing can provide more complete solutions to our customers.
Digital marketing gives you more knowledge to create effective websites.
Using digital marketing technology, you can create a better personal brand that opens many doors.
Digital marketing increases your chances of success by creating your own products and giving you the knowledge to market effectively online.
Digital marketing is different from product marketing for people who create websites.
The best type of income is a passive income that does not require work or requires little maintenance.
But what is the second-highest income?
Repetitive and predictable income.
I regularly talk with freelancers and many get high incomes, but this only lasts for a short period of time and my income drops significantly.
So what's the solution?
Repetitive and predictable income.
Combining web marketing skills with digital marketing services will help you achieve this.
This will not only help you generate predictable income each month but also create an effective website and create an effective digital marketing campaign for your business, increasing your chances of success.
If you think about why you work with your customers, your ultimate goal is to give them more sales and digital marketing.
How Do You Make Money from Digital Marketing?
First, you need knowledge.
For those of you who don't understand AdWords, SEO, etc., I recommend some learning material at the end of this article.
Once you know where you are confident enough, you are ready.
I am very hesitant to start because many people wait until something is almost perfect.
Do not wait until you are the Yoda of a particular technology. If you know enough that it doesn't have to feel like a scam, you should move on to the next step.
Start, fail, learn and adapt along the way. This is the key to success.
Breakdown of earnings of $ 1,000 per month:
Get 1 customer to pay $ 1,000 a month
Get 2 customers paying $ 500 a month
Get 4 customers paying $ 250 a month
Breakdown to earn $ 3,000 a month:
Get 1 customer paying $ 3,000 a month.
Get 2 customers paying $ 1,500 a month
Get 3 customers paying $ 1,000 a month
You can also adjust the service based on the options you select.
The work I offer to earn $ 1k and $ 3k monthly is almost the same.
The only difference is the time to devote to the customer.
So, if customer B pays $ 250 a month compared to customer A paying $ 1,500 a month, we will spend more time and give customers A more comprehensive service.
Action Steps:.
Find out how much you want to earn each month (e.g. $ 5,000).
Aiming at a small and competitive niche like solar panel company.
Create industry analysis reports that analyze markets, competitors, and websites.
Place yourself as an expert in this niche by building an effective online presence.
Compile a digital marketing retainer service package for $ 1,250 per customer, with the goal of increasing revenue in the solar panel niche. (Maybe web development improvements, AdWords, content marketing, SEO, design, etc.)
Register 4 customers who pay each $ 1,250 ($ 5,000 per month).
Then you will be working all day (8 hours) with 2 hours per day per customer.
How to find digital marketing customers.
The truth is that anyone can get customers.
You do not actually want a customer.
You want the right customers to pay you large amounts of income on a consistent basis.
Does this sound better?
So how do you get these customers?
It's important to think about what your potential customers think.
Do you want to serve them but why?
Can you just go for a nice vacation getting paid?
Of course not…
Businesses want to make money, they only know how to help them improve or grow their business.
I always have a portfolio site…
That person always mentions quickly how well he knows about his and his particular skills, but website navigation, color themes, and layouts are terrible and I still don't understand why they still don't get customers.
Are you an expert in Frontend Development?
Excellent…
But why don't you think you won't win customers if your design skills, communication skills, and best practice knowledge are below average?
Look shy. Get a second opinion on the skill of a friend or someone who will tell you the blunt truth. Get constructive criticism and find a place to improve.
To create a visual analogy for this topic, it is similar to the following scenario.
I am riding a small kayak to go to the other side of the river. The main focus is on rowing the other side. But what is not focused is to fix the small hole inside the kayak so that it does not sink halfway.
Customer acquisition is no.
The hole is everything you need to get right.
Worry about repairing the hole first, use the furnace.
Trust / Doubt
If customers don't know that their website is professional and handsome, why should they trust that they can create an effective website and improve their online presence through digital marketing?
If you don't have an evaluation or customer success story, why should you trust you can go ahead with your project?
Think about this actually.
If you bought Bluetooth headphones online, visited a bad website, and had only 50 followers, thousands of followers and even 10% more expensive compared to a professional website with a good social media account, who would you buy from?
Someone you trust more…
It's no different from what our customers think.
You can create trust or doubt.
The question is what is happening to you?
How do you build trust once you realize the importance of trust?
There are two main ways.
Good professional website/portfolio design
Customer testimonials
Website Portfolio:
To create an effective website/portfolio site, you need to think differently than most web designers/developers do.
They think of portfolio sites as a kind of resume/resume. They show the following technique.
HTML + CSS = 90%
SEO = 80%
Design = 85%
Other
Some of them also write blog articles. Interestingly, this article is all about web development related topics.
This is a completely wrong angle.
Portfolio sites should focus on how they can deliver solutions to their business and showcase their expertise alongside their skills, but in a way that suits their prospects.
Here's a quick overview of a customer-centric portfolio site:
Very simple but meaningful and the main focus is on helping our clients grow their business and get a quote request.
This is much better than a "CV" based portfolio.
Testimony:
You will need to do some previous customer work to get customer ratings.
What if I haven't done any previous client work?
Simple: work for free in exchange for testimonials
Many people always object to free work and create long articles about why it's bad. First, not a year in life, and second, it works.
What's better? Paid customers who can't find or offer free websites to persuade non-member paid customers to pay you
Examples of companies that access free websites:
Local NGO or charity
Small coffee shop or restaurant
Small area business
Help your friends/family with the website
Once you have this foundation, it's important to actually get your customers.
Contrary to popular belief, this actually requires effort.
If you have already done your work for the old/existing client, send us the following email
Hello [name]
I hope you are doing well.
I'm wondering if there are any plans to change the [website name] further that can help.
Thank you. Have a nice weekend. J
regards,
[Your name]
PS-If you have a friend who needs a website for your business, I would like to be able to contact me. J
If you're starting from scratch, do the following:
Enter your search terms on Google "Landscape in Milwaukee, Wisconsin"
At the top, there are three or four ads, and at the bottom, there are two or three ads.
Click on each of these ads and pay attention to the pages you visit and your entire website.
Good news if you find that your landing page is not clear enough with a clear call to action (quote request/call request).
Good news if their website is not well made.
It's time to send an email.
You can send an email like this:
Hello? [Name or company name]
I recently visited your website after searching [search terms used].
Using effective calls to action, such as contact forms or social evidence, we haven't gained credibility to help you get more interesting sales leads.
I would like to call to discuss how effective web design changes can improve business sales.
Please feel free to contact me if you have any questions.
For more information about my expertise, please refer to the following website. [www.mywebsite.com]
Thank you. We look forward to hearing from you.
regards,
[Your name]
Note: This strategy also works if you are looking for poster ads in the yellow pages / online directory.
Other methods that are common and overlooked for getting clients are:
Tell your friends that you can now create a website and use digital marketing to market your website.
From here you will be taken to a local business meeting (not a developer meeting) where you can make a connection. At the moment you mentioned, if your business can improve your website and make more sales, then you will get more attention and people can say that you want to talk to me about their site.
Find specializations and niches
This is a big topic in itself, so the summary looks like this:
Smile Marketing – Website Design and Marketing for Dentists
ChiroMox – Website Design and Marketing for Chiropractors
Paperstreet – Website Design and Marketing for Lawyers
GolfWebDesign – Website Design and Marketing for Golfers
Each of these websites has a team with a list of waiting customers and also charges a premium price.
Why did you succeed so much?
They are considered experts because they specialize in one niche.
Does this make me think a bit?
The only way out of the commodity market and to turn IN into a rich customer is through a niche.
It is much more difficult to get a big income by creating a website for every single business niche.
summary:
Build more trust
Correct the “hole” of the kayak
Position yourself as an expert and niche
A strategic approach to niche people
Having the power to grow and build in niches
Isn't it cool to show your prospects something like this:
Helped XYZ business to increase its SEO market share and become the industry's third-largest website within eight months.
By improving our website, we created an effective AdWords campaign that helped XYZ Business increase their sales by 57% in four months.
XYZ Business saw a 400% increase in request for quotes after improving landing pages, SEO and online advertising.
Much better than ‘making a website’.
Conclusion.
How to Increase Your Freelancing Income with Digital Marketing in 2020? Earn $23k Per Month.
Many digital marketers out there don't have high 6 numbers and 7 numbers because they don't have the best strategy to help them make high profits. Take their business to the next level.
Part of the problem is that too many people are turning to Facebook ads and other paid ads to land their customers.
The result of paid advertising is that you have to spend more time managing your ads and managing your customers' trust and beliefs than actually running ads and closing new deals.
Expensive advertising costs can reduce your profits and save you more money in the long run.
Doing SEO for another company's site is also a problem. You need to provide a lot of upfront resources to increase the rank of your company site, and you can't control it, so you can exclude you after everything is done.
This once again returns to the square but wastes a lot of time and resources.
If you know a friend who has lost $ 5000 a month to SEO customers and you rarely hire employees, you will not be able to pay for them and your business will be confused.
I told F long ago I was doing SEO and social media marketing.
We invested in this course and taught a much better digital marketing strategy.
If you own your own digital assets and sell leads to your business, you have full control.
If the employer is inadequate or sideways, you can instruct them to do a kick lock.
Start sending leads to your competitors.
Year after year, wages continue to pay off.
This is actually the key to building a sustainable and non-destructive Internet business.
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