How To Make Professional Logo

How To Make Professional Logo

By:  Bilal kamal    Topic: Professional Logo  More Topics About: Professional Thumbnail,SEO,Blogging etc.


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No need to design your logo. Canva's logo maker provides all the materials you need to make your custom logo fast and free. Learn how to design your logo easily online.

Easy logo design.

Logo is the face of business. Start a new adventure on your right foot with a professional logo.

Do you have any design experience? Does not matter. Canva's logo makers and editors are made for people who are not designers. Simply drag and drop

When done, you can download a new logo or print it on a business card, letterhead, etc. The options are endless.

How to make a logo.

1. Choose from a variety of professionally designed logo templates.

2. Add your brand name to your logo template.

3. Customize your logo with brand color.

4. Download and share the finished logo.

5. Add your logo to business cards, brochures, flyers, etc.


Set the mood to the correct color.

Brand color represents the nature of the brand. Is it bold and bright, traditional and refined? Think about what you want to say about the brand, then choose the color that will project the right image.

Canva's logo templates are made from color combinations approved by the designer. Or if you have certain things in mind, you can easily adjust colors throughout your logo design.


Make Iconic.

A good logo raises awareness and builds trust. Make your logo unforgettable with an image of the essence of your brand.

Canva offers an extensive library of icons and illustrations. Simply enter your keywords in the search box, choose the best image for your business, and then drag and drop it into your design.


Pixel perfectly.

Since you have designed your favorite logo, you will want to use it everywhere. What file format should I use?

PNG is the best choice for most web uses. Produces sharper, higher quality images than other file formats. An additional bonus of PNG images is the ability to use a transparent background, so you can use your logo over a background of different colors without causing color collisions.

Logo for beginners.

Your logo is the face of your company, and when you design an important part of your brand identity, you want to take your best steps and create something that people can remember. But how exactly do you do it? With Finch Brand Creative Director Jessica Coffman (and the design talent of Baskin Robbins' iconic 31 logo), he gained insight into how to design a logo.

When it comes to branding, no design asset is more important than a logo. The logo is the most prominent asset in your business. It enters your website, business card, product packaging. Not many businesses have logos on them.

Because the logo is prominent, it helps a lot to promote the brand to customers and customers. Jessica Koffman said, “Your logo should work for the brand. “Unlike fashion or art, logo design doesn't simply decorate. It's about communicating. ”

In short, logo design is important. Therefore, it is important to design correctly. But how exactly do you do it? How do you design a logo that stands out from the competition, communicate with people you are your brand, increase brand awareness, and connect with your ideal customers?

First thing to do: do your research.

The first phase of logo design begins before the actual design process begins, which is research, research, and research.

“Study what's in the industry. To make an impression, you need to know what happens repeatedly on the radar of the crowd and how the brand is registered in that context, ”says Koffman. “Study industry, similar industry, competition and more. Carefully track not only the people I hate, but also the people I hate. Investigate to the point of saturation until you feel you can write fluently and fluently in your industry. ”

Explore what other brands are doing in your space to keep track of what's working and what doesn't work. It also helps you identify trends you want to stay away and how you can differentiate yourself from your competitors. You can then use the information you gathered during the coater-to-stone research phase to drive the design process.

“[After research] you can inform the process by organizing trends and similarities into visual groupings. Do this so you can distinguish yourself from the pack, ”says Koffman.

Find inspiration everywhere.

You can find inspiration for your logo design in the process of research. But do not stop there!

There is no rule that you should look at other logos and find inspiration for your logo design. The truth is that you can get inspiration everywhere, and with your eyes open, you can get inspiration from unexpected places.

“The logo design process is very similar to listening to the radio when you fall in love or break up. Suddenly, what song comes out seems to be about you. Suddenly, you will be able to hear the lyrics you never noticed before. And you will marvel, ”says Koffman.

In other words, getting involved in the logo design process can inspire you. The truck will drive with a color combination that says 'Aha!' The bulletin board will scream all new typography roads. Really amazing sunset colors enter the design palette. Keep your eyes open like a heart and let everything materialize. ”

Set points of difference.

What other steps should you take before you start designing? Clearly identify the point of difference (POD).

Your POD makes you special, unique and unique. It's what sets you apart from the competition. The ideal customer wants to work with you through thousands of different options on the market, and you should consider logo design.

Koffman said, “The logo must truly express the differentiation and the way the brand approaches in a way that is unique to both internal and external prospects.

If you're not sure what a POD is, that's fine! It just means it's time to do some detective work. Ask the following questions:

Does our brand do better than any other brand on the market?

What is our biggest advantage?

What is the best compliment you or your customers have received?

What would it be if you could describe your brand in three words?

What does our team like best working here?

What achievements are we most proud of as a brand?

The more clearly you know what makes you unique, the better you can communicate with your logo design. “Design is not a differentiator. Design is what delivers differentiation, ”says Koffman. "Good logo design makes it so successful, intuitive and clear."

Understanding logo elements.

Before we actually design the logo, let's look at the other elements of the logo that need to be considered before starting the design process.

Logo style.

The first factor to consider is the logo style feel that is best suited for brands, companies and aesthetics. Does the cool, vintage-style logo make you feel right, or does a more modern and minimalist approach feel more branded? Knowing the style you want will help you make decisions about other elements of your design.

Whether it's modern or rustic, there's something about Canva. Check out the White Simple Home Furnishing logo and the Rustic Mountain logo.

Logo type.

The next thing to consider is the type of logo you want. There are 5 main categories of logos to choose from.

Symbol: logo using single symbol or icon.

This logo has a brand name, but you can recognize symbols and icons without text.

Word mark: logo indicating brand name using only text

Letter Mark: A logo that creates a symbol or icon using text, usually the initial letter of the brand or the brand name.

Combination Mark: A logo that combines symbol and word mark logotypes.

Emblem: Logo design similar to seal or crest, company name is included in the design.

Color palette.

Here is the color: Less when incorporating colors into your logo. Spraying rainbows all over the logo design is visually overwhelming. In our experience, the best rule is to stick to 4 colors or less.

Also try to strategically choose colors. People have a very strong association with color, so you can use this association to your advantage. Do you have financial consulting? Try green (people related to money) and blue (related to reliability) for your logo design. Do you want to start a luxury perfume brand? Try black (most complex color) or purple (tied to royalty).

For a detailed explanation of how to use color to influence your audience, check out this useful guide to color psychology and branding. This article, color meanings and symbols: You can also see how to use the power of color in your branding.

graphics.

Another factor to consider is graphics. Do you want to integrate the symbol into the logo? How about your company mascot? Whatever it is, you will want to think about how to include the logo in the graphic before gathering the other elements.

Typography.

To put text on your logo, you need to consider typography, which font / type to use.

There are four main types of fonts.

Serif: This font has an anchor at the end of each letter and is more traditional than other font types. A good example of this is Times New Roman.

Sans Serif: This font is smoother and there is no anchor for each character displayed in Serif font, this font gets its title from this category. The Sans Serif font gives a more modern feel, like Helvetica or Arial.

Scripts: Script fonts reflect cursive handwriting like Pacifico or Brusher.

Display: These fonts vary but are defined by unique characteristics or effects such as Black Casper.

The design elements you choose to include in your logo say a lot about the brand, so choose wisely.

“It's all about the logo, which includes color, typography choices, icons, overall style and description elements,” says Koffman.

How to design a logo in Canva.

When you've finished your homework and have a solid idea of ​​how you want to assemble your logo, it's time to start designing.

The step-by-step process for designing a logo in Canva is as follows:

Step 1: navigate the layout.

It will take a few minutes to explore the logo layout before starting the design process. You can find the logo template by selecting the logo option under “Create a design”. Existing layouts are automatically displayed in the left sidebar. You can also visit the template page and search for 'logo'.

If you have an existing design layout in mind, you can save a lot of time simply by changing the layout, fonts, images, and colors, rather than designing your logo from scratch.

If you do not find a layout that fits you, it is time to get your hands dirty and start the logo from scratch.

Step 2: choose a color palette.

A good place to start when designing a logo is to create a color palette. Clicking anywhere in the design brings up the options menu above. Find the color icon and choose a color from the default color palette, or create your own. To do this, bring up the color wheel by clicking the "+" symbol under the document color. Choose the color you want and Canva will automatically give you the color code so you can incorporate the same brand into the rest of your branding. Click the "+" again to add a new color.

After choosing a color, you need to set the background color (if not white) before adding any other elements to the logo. To set the background color of your logo, select the appropriate color from the palette.

Step 3: choose font.

Once the background color is fixed, you need to add the text if you integrate the text into the logo.

There are two options with regard to text. You can add and select fonts manually, or browse existing font layouts and select options to customize, using the “Add Title”, “Add Subtitle” and / or “Add A little Text” features. It's in the left sidebar.

If you choose the manual option, the first step is to add text to your design using the "Add" feature. After you add a title, subtitle, or other text, you can use the menu options above the design to change the font, size, color, and style.

Even if you have selected a predesigned font layout, you can use the menu bar to change the color, size, and style.

Step 4: add additional style elements.

When the text is complete, it's time to add another element. All of these additional style touches such as lines, shapes, pictures, and icons can be found in the left sidebar.
You can easily toggle the color of one or both of these style elements by clicking the color square in the top left menu bar.

Step 5: finish and save.

Voila when you find the right combination of colors, text and graphics! Your logo is ready. Click on the “Download” button at the top right of the page to save a copy of the logo (no hard work required!).

Create multiple versions of a logo.

When you lock design elements and bring them into your logo design, you need to think all the way to use your logo and make sure you have a logo version. Works in each situation.
“Developing a family of logos with a variety of color complexity, typography elements, layout locks, and spatial orientation allows us to extend our iconic brand into a variety of use case scenarios without losing the opportunity to continuously build brand equity. "Says Koffman.

For example, the default logo may have a different color, but if you are doing a lot of print jobs, you may want to create a black and white version. Alternatively, the default logo is a combination mark that includes text and graphics, but you can create a symbol logo to use as an icon on your website.

There is no general rule for the number of logo versions. Instead, think of how and where other versions of the logo might be needed and create those versions as needed.

Koffman explains, “There are no repeats for every brand. "But the logo should be as flexible as the communication channel."

Final tips for logo design.

In this post, we've looked at a lot of information, so before we finish, let's look at some final tips for designing a striking logo to connect with your audience.

Don't be caught up in the trends. Since the trend is coming, if the logo wants to withstand the test of time, then all the costs must be avoided. “Successful logos don't follow the trend. The logo must be timeless. It must be true, ”says Koffman. "If you follow a design trend, that trend will quickly shrink."

When designing your logo, keep in mind your final goal. “Ultimately, the logo is the visual elevator pitch, so hit the right mood, tone and mood. “You will see it a lot, so make sure you can talk behind it. It should open the door for you You need to form a clear relationship with your visitors, employees and customers / members. "

Substance> style. It is important to have a style that fits your logo. But is there anything to back up the substance? increasingly. Koffman explains, “Materials go beyond style in all branding frontiers. “If you're all style, it lets the audience assume you don't have a substance. Nothing deeper and more important. Make sure the "logo" is an accurate representation of your brand beyond just "looking good".

Are you ready to get started? Use Canva's logo maker or browse our collection of logo templates to bring your logo design to life!